HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Beth Stackpole
User Rank
Blogger
Beetle meets shark tank
Beth Stackpole   8/20/2012 10:22:07 AM
NO RATINGS
Marketing ploy or not, this is a pretty cool reinterpretation of the iconic Beetle applied to a shark cage. Not sure I see the value of racing around chasing sharks under ground, but then again, Shark Week is one popular show.

Rob Spiegel
User Rank
Blogger
Re: Beetle meets shark tank
Rob Spiegel   8/20/2012 11:10:14 AM
NO RATINGS
One of the interesting things about this underwater vehicle is that is actually does look like a Beetle. Cool engineering idea.

Charles Murray
User Rank
Blogger
Re: Beetle meets shark tank
Charles Murray   8/20/2012 7:21:47 PM
NO RATINGS
I agree, Beth, it's definitely cool. I do wonder, though, are those Great Whites in that video? I think I'd want a little more protection in that case.

notarboca
User Rank
Gold
Re: Beetle meets shark tank
notarboca   8/20/2012 8:56:29 PM
NO RATINGS
Umm, not enough shark cage for me, but the concept is beautiful and stimulating.  This is a scientific piece of functional art.

Scott Orlosky
User Rank
Platinum
Re: Beetle meets shark tank
Scott Orlosky   8/20/2012 11:44:01 PM
NO RATINGS
Notarboca - you said it.  This is a total mash-up of art and engineering and a bit of whimsy.  Nice to see the playful side of a company like Volkswagen.  How about a beetle-shaped moon buggy, next?

Charles Murray
User Rank
Blogger
Re: Beetle meets shark tank
Charles Murray   8/21/2012 9:42:43 PM
NO RATINGS
I like your description, notarboca. It truly is a scientific piece of functional art.

mrdon
User Rank
Gold
Re: Beetle meets shark tank
mrdon   8/22/2012 1:38:36 AM
NO RATINGS
The Discovery channel ran the commerical during Shark week. The speed at which the vehicle moves on the ocean floor wouldn't provide much of an escape from the shark, not to mention the large openings. I agree Charles, not protection from a Great White!

JimT@Future-Product-Innovations
User Rank
Blogger
just pure advertising
JimT@Future-Product-Innovations   8/20/2012 12:52:27 PM
NO RATINGS
I love Shark-Week, (BTW, did I miss it, or is it still to be aired-?) and I'm a long time diver.  Oh, and my first car was a '68 beetle --  so LOTS of connections to love about this story. But after looking it over, I was a little disappointed.  I'd chalk it up to a publicity stunt, or just pure advertising ---  good advertising at that --- but far short of any real engineering feat.  Especially in light of last week's stories about Mars Curiosity.  But just for fun, it offers a fun perception.  Wonder what the Sharks thought about it-?

Beth Stackpole
User Rank
Blogger
Re: just pure advertising
Beth Stackpole   8/21/2012 7:30:20 AM
NO RATINGS
@JimT: Unfortunately, I think you missed it. I believe Shark Week was two or three weeks ago. (My son and friends were talking about it).

I agree with the comments that this leaned more heavily on the marketing ploy. And Chuck, I too, would want more protection down under with the great whites!

bobjengr
User Rank
Platinum
Re: just pure advertising
bobjengr   8/22/2012 4:46:35 PM
NO RATINGS
Beth, I'm sure you are correct in that it's a great piece of marketing.  The VW folks have recently blitzed the United States with very effective marketing; i.e. Super Bowl--adolescent Darth Vader, etc. and several others.  They seem to know what we love to see.   The technology to put this under water and drive the "shark cage" is interesting also.  Little practical use but interesting. 

NadineJ
User Rank
Platinum
Re: just pure advertising
NadineJ   8/25/2012 3:40:33 PM
NO RATINGS
Everyone has said it so well.  No real protection, pure advertising, media stunt.  Yes, it's all of the above.  I would have been very impressed if it were a student project.

At first, I thought it could lead to a new eco-tourism trek.  I can't see anything practical here.  Just a little fun.

Chuck_IAG
User Rank
Platinum
protection?
Chuck_IAG   8/21/2012 10:54:21 AM
NO RATINGS
That shark cage offers about as much protection against sharks as a bikini does against sunburn.  And no mention of mileage?

But a cool engineering feat, even if it does not "move the ball forward" in an automotive or other sense.



Partner Zone
Latest Analysis
Robots came into their own in the 1970s. Gone were the low-budget black-and-white B movies. Now robots roamed in full-color feature films with A-list actors.
The rear window on Ford's Lightweight Concept vehicle, based on the Fusion model, is made with a material combination devised by SABIC that saves 35% of the weight. The car's overall weight is 25% lighter than a standard production 2013 Fusion.
Sherlock Ohms highlights stories told by engineers who have used their deductive reasoning and technical prowess to troubleshoot and solve the most perplexing engineering mysteries.
There is still time to get in your gadgets for the Design News and Allied Electronics second annual Gadget Freak of the Year contest. The top three gadgeteers will be awarded a total of $10,000.
Major global metropolitan areas are implementing a vast number of technology, energy, transportation, and Internet projects to make the metropolis a friendlier, greener, safer, and more sustainable place to be.
More:Blogs|News
Design News Webinar Series
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
6/25/2014 11:00 a.m. California / 2:00 p.m. New York
5/13/2014 10:00 a.m. California / 1:00 p.m. New York / 6:00 p.m. London
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jul 21 - 25, Design Products With Bluetooth Low Energy
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: August 12 - 14
Sponsored by igus
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service