Marketing ploy or not, this is a pretty cool reinterpretation of the iconic Beetle applied to a shark cage. Not sure I see the value of racing around chasing sharks under ground, but then again, Shark Week is one popular show.
I love Shark-Week, (BTW, did I miss it, or is it still to be aired-?) and I'm a long time diver. Oh, and my first car was a '68 beetle -- so LOTS of connections to love about this story. But after looking it over, I was a little disappointed. I'd chalk it up to a publicity stunt, or just pure advertising --- good advertising at that --- but far short of any real engineering feat. Especially in light of last week's stories about Mars Curiosity. But just for fun, it offers a fun perception. Wonder what the Sharks thought about it-?
The Discovery channel ran the commerical during Shark week. The speed at which the vehicle moves on the ocean floor wouldn't provide much of an escape from the shark, not to mention the large openings. I agree Charles, not protection from a Great White!
Last year at Hannover Fair, lots of people were talking about Industry 4.0. This is a concept that seems to have a different name in every region. I’ve been referring to it as the Industrial Internet of Things (IIoT), not to be confused with the plain old Internet of Things (IoT). Others refer to it as the Connected Industry, the smart factory concept, M2M, data extraction, and so on.
Some of the biggest self-assembled building blocks and structures made from engineered DNA have been developed by researchers at Harvard's Wyss Institute. The largest, a hexagonal prism, is one-tenth the size of an average bacterium.
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