Everyone has said it so well. No real protection, pure advertising, media stunt. Yes, it's all of the above. I would have been very impressed if it were a student project.
At first, I thought it could lead to a new eco-tourism trek. I can't see anything practical here. Just a little fun.
Beth, I'm sure you are correct in that it's a great piece of marketing. The VW folks have recently blitzed the United States with very effective marketing; i.e. Super Bowl--adolescent Darth Vader, etc. and several others. They seem to know what we love to see. The technology to put this under water and drive the "shark cage" is interesting also. Little practical use but interesting.
The Discovery channel ran the commerical during Shark week. The speed at which the vehicle moves on the ocean floor wouldn't provide much of an escape from the shark, not to mention the large openings. I agree Charles, not protection from a Great White!
@JimT: Unfortunately, I think you missed it. I believe Shark Week was two or three weeks ago. (My son and friends were talking about it).
I agree with the comments that this leaned more heavily on the marketing ploy. And Chuck, I too, would want more protection down under with the great whites!
Notarboca - you said it. This is a total mash-up of art and engineering and a bit of whimsy. Nice to see the playful side of a company like Volkswagen. How about a beetle-shaped moon buggy, next?
I agree, Beth, it's definitely cool. I do wonder, though, are those Great Whites in that video? I think I'd want a little more protection in that case.
I love Shark-Week, (BTW, did I miss it, or is it still to be aired-?) and I'm a long time diver. Oh, and my first car was a '68 beetle -- so LOTS of connections to love about this story. But after looking it over, I was a little disappointed. I'd chalk it up to a publicity stunt, or just pure advertising --- good advertising at that --- but far short of any real engineering feat. Especially in light of last week's stories about Mars Curiosity. But just for fun, it offers a fun perception. Wonder what the Sharks thought about it-?
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