Beth, I'm sure you are correct in that it's a great piece of marketing. The VW folks have recently blitzed the United States with very effective marketing; i.e. Super Bowl--adolescent Darth Vader, etc. and several others. They seem to know what we love to see. The technology to put this under water and drive the "shark cage" is interesting also. Little practical use but interesting.
The Discovery channel ran the commerical during Shark week. The speed at which the vehicle moves on the ocean floor wouldn't provide much of an escape from the shark, not to mention the large openings. I agree Charles, not protection from a Great White!
I love Shark-Week, (BTW, did I miss it, or is it still to be aired-?) and I'm a long time diver. Oh, and my first car was a '68 beetle -- so LOTS of connections to love about this story. But after looking it over, I was a little disappointed. I'd chalk it up to a publicity stunt, or just pure advertising --- good advertising at that --- but far short of any real engineering feat. Especially in light of last week's stories about Mars Curiosity. But just for fun, it offers a fun perception. Wonder what the Sharks thought about it-?
Truchard will be presented the award at the 2014 Golden Mousetrap Awards ceremony during the co-located events Pacific Design & Manufacturing, MD&M West, WestPack, PLASTEC West, Electronics West, ATX West, and AeroCon.
In a bid to boost the viability of lithium-based electric car batteries, a team at Lawrence Berkeley National Laboratory has developed a chemistry that could possibly double an EV’s driving range while cutting its battery cost in half.
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This discussion will examine what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.