This really meets a need. I have friends in business in Miami who need to wear a suit all the time. They tell me they change their shirts three times a day in the summer. If I could offer some free marketing advise to the guys at Ministry of Supply, you should try selling your products in places like Miami which have high humidity and hot summers.
What is great is that this idea, of taking high tech materials developed for the space program and applying them to business clothing, is that they shake up an industry that has not changed for a long time without having to throw out the whole style.
I guess this is how the guys in Star Trek could wear just one type of clothing all the time.
I would love to get my hands on one of these shirts so I could test of the idea of wearing it for 1-2 weeks straight without having to wash or iron it.
Also, the story mentions men's shirts, but there is a woman wearing one in the photo. Makes me wonder if she customized the men's shirt, or if there is a line for women, as well. If not, that would be a great (and obvious) population to branch out to.
Sometimes I look at the stories on the Design News website and say, "why couldn't I think of that?" In this case, though, I'll admit that it never occurred to me that there could be a solution to this problem. Short of installing little fans inside the shirt, I wouldn't have believed this was possible. Kudos to the inventors.
Performance textiles used in non-sports related clothing isn't new. Companies like Outlier and Nau target the hybrid market (active people who bike or skateboard to work but need to look professional).
This approach is unique and definitely opens up new possibilities. Adding "NASA" also brings a little bling to the story. Good job!
Definitely get this to the Japanese market. Casual days are very awkward in the summer. Most businessmen don't know WHAT to wear!
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