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warren@fourward.com
User Rank
Platinum
Dress shirts?
warren@fourward.com   8/16/2012 8:46:00 PM
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What a great idea!  As a guy who wears a lot of white shirts I am always complaining about being hot and sticky.  Finally, someone was thinking about me!

If they can only add in internet hotspot with good reception...

Now, how to convince my wife who only likes cotton...

 

NadineJ
User Rank
Platinum
not new but...
NadineJ   8/16/2012 8:45:01 PM
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Performance textiles used in non-sports related clothing isn't new.  Companies like Outlier and Nau target the hybrid market (active people who bike or skateboard to work but need to look professional).

This approach is unique and definitely opens up new possibilities.  Adding "NASA" also brings a little bling to the story.  Good job!

Definitely get this to the Japanese market.  Casual days are very awkward in the summer.  Most businessmen don't know WHAT to wear!

Charles Murray
User Rank
Blogger
Never would have thought of it
Charles Murray   8/16/2012 7:06:01 PM
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Sometimes I look at the stories on the Design News website and say, "why couldn't I think of that?" In this case, though, I'll admit that it never occurred to me that there could be a solution to this problem. Short of installing little fans inside the shirt, I wouldn't have believed this was possible. Kudos to the inventors.

Kevin Rustagi
User Rank
Iron
Re: Progress in business clothing
Kevin Rustagi   8/16/2012 6:14:22 PM
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Video Comment


Kevin Rustagi
User Rank
Iron
Re: Progress in business clothing
Kevin Rustagi   8/16/2012 5:45:06 PM
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Of course Rob,

We love joining in the conversation. 

Thanks for covering the story!  We're very excited about making headway into the realm of business apparel and really bringing design into that field.

 

Have a great day!

Kevin // MoS.

Rob Spiegel
User Rank
Blogger
Re: Progress in business clothing
Rob Spiegel   8/16/2012 4:33:13 PM
NO RATINGS
Thanks for your comments, Kevin. And thanks for the discount for Design News readers. Sounds like you're without competition for the time being.

Kevin Rustagi
User Rank
Iron
Re: Progress in business clothing
Kevin Rustagi   8/16/2012 1:46:11 PM
NO RATINGS
Thanks for your post Jennifer!

 

The most we've heard people wearing them without washing is about 5 days.  We don't recommend going beyond that, but if you insist, we'd love to hear how it goes!

 

Our co-founder Kit is shown wearing a shirt that she had tailored (<$20) locally.  We are investigating what a women's line would look like and would love to look at that as early as next year.

 

Feel free to use the discount code: DESIGN-NEWS for $10 off if you want to check out the shirts!  Contact us at founders@ministryofsupply.com with any other questions,

 

Cheers,
Kevin // MoS.

Jennifer Campbell
User Rank
Gold
Re: Progress in business clothing
Jennifer Campbell   8/16/2012 9:20:43 AM
NO RATINGS
I would love to get my hands on one of these shirts so I could test of the idea of wearing it for 1-2 weeks straight without having to wash or iron it.

Also, the story mentions men's shirts, but there is a woman wearing one in the photo. Makes me wonder if she customized the men's shirt, or if there is a line for women, as well. If not, that would be a great (and obvious) population to branch out to.

naperlou
User Rank
Blogger
Progress in business clothing
naperlou   8/16/2012 8:50:57 AM
NO RATINGS
This really meets a need.  I have friends in business in Miami who need to wear a suit all the time.  They tell me they change their shirts three times a day in the summer.  If I could offer some free marketing advise to the guys at Ministry of Supply, you should try selling your products in places like Miami which have high humidity and hot summers. 

What is great is that this idea, of taking high tech materials developed for the space program and applying them to business clothing, is that they shake up an industry that has not changed for a long time without having to throw out the whole style. 

I guess this is how the guys in Star Trek could wear just one type of clothing all the time. 

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