Ship building. Wow. In all fairness, it may not have been defensiveness but rather curiosity over why I had the impression that automotive seemed to be the dominant market for PLM. When I mentioned that most of the nametags indicated Michigan, the executive laughed.
Good observation, Rob. PLM has definitely been a big deal in the automotive sector for a long time--probably one of the strongest and first segments to embrace the technology. The perceived defensiveness is perhaps attributed to PLM vendors' (Siemens and others) aggressive efforts to expand their reach into other sectors. A&D has always been big and CPG, medical devices, and high-tech and electronics have definitely come on in a big way over the last few years. Ship building is another area many of the vendors are touting.
Here's another example of how big PLM is in the automotive industry. When I attended a recent PLM user conference, I remarked to a Siemens PLM executive that there seems to be a big emphasis on the automotive industry. He seemed a bit defensive and asked what gave me that idea. I pointed out that about 65 percent of the attendee nametags showed Michigan as the attendee's location.
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