Ship building. Wow. In all fairness, it may not have been defensiveness but rather curiosity over why I had the impression that automotive seemed to be the dominant market for PLM. When I mentioned that most of the nametags indicated Michigan, the executive laughed.
Good observation, Rob. PLM has definitely been a big deal in the automotive sector for a long time--probably one of the strongest and first segments to embrace the technology. The perceived defensiveness is perhaps attributed to PLM vendors' (Siemens and others) aggressive efforts to expand their reach into other sectors. A&D has always been big and CPG, medical devices, and high-tech and electronics have definitely come on in a big way over the last few years. Ship building is another area many of the vendors are touting.
Here's another example of how big PLM is in the automotive industry. When I attended a recent PLM user conference, I remarked to a Siemens PLM executive that there seems to be a big emphasis on the automotive industry. He seemed a bit defensive and asked what gave me that idea. I pointed out that about 65 percent of the attendee nametags showed Michigan as the attendee's location.
Some cars are more reliable than others, but even the vehicles at the bottom of this year’s Consumer Reports reliability survey are vastly better than those of 20 years ago in the key areas of powertrain and hardware, experts said this week.
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Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.