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Ann R. Thryft
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Re: Kind of Sloppy, and very confusing
Ann R. Thryft   7/24/2012 1:22:00 PM
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I think there are two different discussions here. Rob and tekochip ended up discussing how features do (or don't) end up in a product. But the missing magnet is not a feature: it's a design flaw. Jim and I were talking about what are, in effect, organizational structures that can blur the lines between brands, in the context of situations that dilute responsibility for product QA and testing and lead to the problem discussed in the article, the design flaw of the missing magnet.

JimT@Future-Product-Innovations
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Re: Kind of Sloppy, and very confusing
JimT@Future-Product-Innovations   7/19/2012 1:39:01 AM
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Whereas TekoChip seems to have very passionate defense of the practice (per the lengthy exchange between he and Rob) It looks to me like a white-washing of the issues.  (Pun appropriate and intended).

tekochip
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Platinum
Re: Kind of Sloppy, and very confusing
tekochip   7/17/2012 1:42:00 PM
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Yes, brainstorming throughout the design includes everyone.

Rob Spiegel
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Re: Kind of Sloppy, and very confusing
Rob Spiegel   7/17/2012 1:39:35 PM
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So that means they are trying to anticipate features their customers will desire before their customers are able to articulate that desire. Are the engineers involved in the process to determine what features to develop?

tekochip
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Platinum
Re: Kind of Sloppy, and very confusing
tekochip   7/17/2012 1:34:53 PM
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I wouldn't say repeating, they want to be ahead of the customer's needs and try to generate demand.

Rob Spiegel
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Re: Kind of Sloppy, and very confusing
Rob Spiegel   7/17/2012 12:47:52 PM
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Tekochip -- Do these tend to be technical people within marketing who are writing the specs (former engineers)? Or as they simply sales people who are repeating what the customer wants?

tekochip
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Platinum
Re: Kind of Sloppy, and very confusing
tekochip   7/17/2012 11:20:28 AM
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In my experience Marketing writes the specification of what the device does and Engineering determines how to make the product.  Features don't come from Engineering they come from Marketing.  Certainly, there is a relationship between the two departments and a product benefits from technical and non-technical people brainstorming on what to include in the latest widget, but the specification on what a button does and where the button is located comes from Marketing.

Rob Spiegel
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Re: Kind of Sloppy, and very confusing
Rob Spiegel   7/17/2012 10:19:32 AM
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Is that common, Tekochip, that with retail products marketing makes the final decision? On what basis would they make the decision? Seems the needing it out in the market is not a sufficient reason to make a determination that the product is OK to produce ship.

tekochip
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Platinum
Re: Kind of Sloppy, and very confusing
tekochip   7/17/2012 7:51:22 AM
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Very true.  I'm sure we've all lobbied hard to have a failing "feature" removed, only to have marketing tell us that they make the final decision.


Rob Spiegel
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Re: Kind of Sloppy, and very confusing
Rob Spiegel   7/16/2012 11:23:01 PM
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Perhaps you're right, Tekochip. Yet sometimes it doesn't seem like they've tested their systems sufficiently. Sometimes it seems they haven't worked out all of the quality issues with their equipment. Otherwise there would be no Made by Monkeys column. It could be that manufacturers have worked out most of the bugs, and then faulty components lead the system to fail. 

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