It's not just electronics either. My employer is a supplier of absorbent media that goes into rapid diagnostic lateral flow devices. Think pregnancy test. Most have a minimum of 5 different materials within the case. And there is continued research to make tests that work for more and more pieces of information and with various bodily fluids. It takes an appropriate chemical treatment and combination of materials for the tests to work effectively.
Ann-for years moving to the suburbs was seen as a sign of upward mobility. That lead to the ex-urbs and an increasing need for private-cars to commute to work or shopping centers.
Today, partly because of the sustainability movement, the city is popular again. People want to live, work and shop within walking distance, or at least a short ride on public transit. Urban planners have been consulting with trend forecasters lately to help them understand this new dynamic. Neighbourhoods are coming back.
In autos, smaller cars like the Mini or Prius have a deceptive amount of interior space for those who need it vertically or horizontally. Yet, they're shorter and, easier to park, than most sedans on the roads in the US.
Thanks for that clarification and context. I see what you mean. Autos certainly, but only to a point, since many Americans are taller/larger than people elsewhere. Housing I've also heard about, but smaller living spaces, except for seniors, generally does meet with a lot of resistance among American consumers. The one I don't get is urban planning: what aspect of that is or could get smaller?
Everyone seemed to recognize the concept for electronics easily. I pointed out that their cell phones are more powerful than their first PCs. But, they didn't get that it was also relevant for other areas such as autos, housing and urban-planning. I pointed out the popularity of the Mini, not only as an efficient city car but as great unisex design. It was dismissed as a fluke.
All you can do is stand by your work and wait for others to see it too.
Nadine, you are welcome. Since "smaller, faster, better" is an ongoing trend cluster in electronics over the last several decades--both at the board level and the system level--I'm surprised that anyone would dismiss this idea. What about the American market was seen as unusual in this context?
Thanks, Tim. Interestingly, the Japanese version is not the only swallowable endoscope. There are several different models. senya, thanks for catching that editing glitch--it should have said "one lead, not three." The Zio in fact uses two electrodes.
I am wondering about iRhythm Technologies approach (page 2) to use 1 electrode to acquire ECG. For an electrical signal to exist (unless the device is catching electrons) 2 terminals must be provided. The picture itself shows 2 electrodes, or to make this claim accurate, it shows 2 electrically connected terminals
At this year's MD&M West show, lots of material suppliers are talking about new formulations for wearables and things that stick to the skin, whether it's adhesives, wound dressings, skin patches and other drug delivery devices, or medical electronics.
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