HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 3/3
Charles Murray
User Rank
Blogger
Re: Price doesn't fit the brand
Charles Murray   6/5/2012 7:10:49 PM
NO RATINGS
Beth, I agree that no combination of bells and whistles will induce droves of customers to spend $50K on a RAV4, and Toyota clearly knows that. That said, I respect Toyota for taking the approach they're taking here. Their Prius will have more far, far more impact on the environment than the limited number of pure electric cars that are going to be sold. From the beginning, Toyota has been very open about its beliefs on pure electrics. The late, great Dave Hermance (known as "the American father of the Prius"), was a huge proponent of green powertrain technology, and he wasn't a believer in pure electrics. And not much has changed since he made his pronouncements.

TJ McDermott
User Rank
Blogger
Re: Price doesn't fit the brand
TJ McDermott   6/5/2012 10:17:13 AM
NO RATINGS

Thank you Toyota, for trying to meet the letter of the mandate and not the spirit.

$49k, for a vehicle with 100 mile range, and that with a larger battery than Leaf.

Toyota's created a self-fulfilling prophesy, that these are going to sit on the lot.


GlennA
User Rank
Gold
Re: Price doesn't fit the brand
GlennA   6/5/2012 9:27:57 AM
NO RATINGS
Beth Stackpole;  Toyota definitely seems to be targeting 'high-end' consumers.  Also, I think all of the production is allocated to the California market, vs. national market.  I remember looking at the Prius when they all had multi-disk CD changers, rear cameras, DVD entertainment systems, and Navigation systems.  My wife now drives a 2010 Prius without all these upscale features, because 'stripped-down' versions are now available, and much less expensive.  Once Toyota sees what the market actually is, they may offer a less expensive, less decked-out version.

tekochip
User Rank
Platinum
Re: Price doesn't fit the brand
tekochip   6/5/2012 8:02:14 AM
NO RATINGS
I agree Beth.  If Toyota already knows that the pricetag is going to be high they really need to make the product more attractive as a high-end vehicle.

Beth Stackpole
User Rank
Blogger
Price doesn't fit the brand
Beth Stackpole   6/5/2012 7:42:28 AM
NO RATINGS
I applaud Toyota's efforts to explore a multitude of alternative technologies. However, the problem I see with this introduction is no one is going to plunk down $49K for RAV4. That brand is viewed as more of a low-end, perhaps mid-range vehicle for those who like small, sporty packages. No collaboration with luxury EV maker Tesla or any combination of bells and whistles are going to change that perspective, I wouldn't think.

<<  <  Page 3/3


Partner Zone
Latest Analysis
The actor captured imaginations and inspired scientists and engineers all over the world in his role as Star Trek's Mr. Spock.
You know you're an engineer if you chuckle whenever anyone says "centrifugal force," or you find yourself at the airport studying the baggage handling equipment.
The word “smart” is becoming the dumbest word around. It has been applied to almost every device and system in our homes. In addition to smartphones and smart meters, we now hear about smart clothing and smart shoes, smart lights, smart homes, smart buildings, and every trendy city today has its smart city project. Just because it has a computer inside and is connected to the Web, does not mean it is smart.
Are you being paid enough? Do you want a better job? According to a recent survey Manpower released just before Engineers Week, employers and engineers don't see eye-to-eye about the state of US engineers' skills and experience.
On Feb. 6, UMass Amherst announced that it would no longer be accepting Iranian graduate students in STEM fields. It has since abandoned that policy.
More:Blogs|News
Design News Webinar Series
2/25/2015 11:00 a.m. California / 2:00 p.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
12/10/2014 8:00 a.m. California / 11:00 a.m. New York
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Feb 23 - 27, Baremetal C Programming for Embedded Systems
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  67


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service