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Beware New Technology
williamlweaver   4/6/2012 7:30:40 AM
@Dean Orsak, I share and appreciate your fascination and enthusiasm for the opportunities of innovation, development, and employment in this relatively new field of augmented reality. What I am surprised by are the comments from some of the very vocal pundits which have taken to demonizing this new technology announcement before it is a released product. Privacy concerns and location tracking aside (that is an ongoing debate), I've seen a very forceful push-back from the punditry over the fact that this technology is being launched by Google. We already have the Big Oil, Big Pharma, Big Banks, and Big Insurance demons, but there has been an ever increasing din of "Big Data", with Google at the forefront. 

For example, I received the following media request from a prominent media outlet: "As Google touts its latest grab for "world domination," we have to ask the questions: Do we want or need to have Google literally in and on our faces all the time? Do we want a world run around the market forces underlying the project -- as in ad pitches, coupon pitches, etc. -- streaming in front of our eyes all the time? Has Google gone tone deaf? What is the upside here? What are the downsides? Why does this matter? Why should we care?"

I know I continue to harp on the importance of public perception and culture to the future of STEM, but what we in the disciplines consider as wonderful new tools to improve lives and provide opportunity, others view as a power-grab to increase control and domination. The debate is always healthy. But "our side" needs to be mindful of the importance of Public Relations.

Beth Stackpole
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Re: Beware New Technology
Beth Stackpole   4/6/2012 8:01:50 AM
William, your comments flag some really legitimate concerns about the evolution of the role technology plays in our lives. While I admit the smart phone has forever changed and enhanced how we go about our daily business, I would also argue that it is often an interloper in our lives, serving as a crutch for kids, spouses, business colleagues, friends, etc. to check out of face-to-face interactions with the easy excuse that they have to check their messages or quickly deal with a problem.

I just can't even imagine a world where everyone hits the streets with one of these camera-loaded data-processing eyeglasses perched on their head. Sure, the technology is cool and its potential, no doubt, life changing. To me, the fear is less about marketing forces penetrating everything or Google serving as Big Brother, but rather falling deeper into the clutches of innovative technology at the expense of forsaking real human interaction. That's what scares me.


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Augmented Reality Goggles
apresher   4/6/2012 11:40:41 AM
Interesting article but it's really difficult to envision Google goggles becoming anything more than a novelty. I'm sure that they would give new meaning to hands-free while driving if there is the ability to access these enhanced software tools.  Even the debate about larger, more complex touchscreen interfaces might become an issue for some but Google goggles could take it over the to for some concerned with safety.

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Re: Augmented Reality Goggles
naperlou   4/6/2012 1:07:20 PM
@apresher: I agree with you.  Google has an interesting approach to business.  They develop many technologies, it seems, to see what sticks.  Android is a good example.  I don't think this one will catch on, but something may come of it that could be useful.  Google makes so much money off of search that they can afford to try lots of things.  The device itself is not the real challenge.  The real issue is the infrastructure behind it that maked all that cool stuff possible.  It is the same with the cell phone.  One other issue to consider is how will this be paid for.  Will ads pop up as you walk along the street?  How long would you put up with that?

Aldo Agraz
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Futuristic technology
Aldo Agraz   4/6/2012 9:26:12 PM
This sounds like a technology you would see in a futuristic movie, is hard to imagine it real but it will be truth in a very near future, I have learned about augmented reality being used in manufacturing companies to make processes and systems more efficient and safe, I think Google's googles can have tremendous potential in other environments other than marketting and publicity.

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No augmentation needed
tekochip   4/7/2012 7:57:07 AM
Honestly, the story made me appreciate reality more than a virtual reality. How obscene is it to take a walk on a beautiful Spring day and have my Google Goggles tell me what to look at and how to enjoy it? Yes, cell phones have forever changed how we communicate, but it seems that our culture has gained instant communication at the expense of literacy. I used to travel quite a bit, and I would leave a note for my wife as I made my early morning journey to the airport. It would be nearly a day before my wife would hear from me again. If my wife had car trouble or a child needed stitches, her story would have to wait until I called in from the hotel at then end of the day. My wife still has boxes of those notes in her hope chest (like I said, I traveled quite a bit), and you really can't do that with a smart phone.
Virtual reality may be fun, but it's not a substitute for its original inspiration.

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Futuristic now
Tim   4/8/2012 7:57:40 PM
These do seem to be something straight out of a sci fi movie.  They would be cool to see in use.  With the technology involved, these would probably come with a steep price tag or be supplied by a cellular carrier that would require a long term contract to cover the full cost of the device. 

In regards to augmented reality in our lives, the first time that I played a hockey video game that had the actual play by play running while you played the game I was amazed.  After that, there was no going back.  Life had changed forever. 

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apresher   4/8/2012 10:10:36 PM
We might debate how this technology might be accepted but one of the greatest uses of Google goggles might be new kinds of interactive games. It certainly would provide a rich interface with lots of additional software possibilities.

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Re: Beware New Technology
jhankwitz   4/9/2012 9:29:14 AM
I totally agree with you and Beth.  Big Brother is already controlling us through TV and the rest of the media.  We see our kids being raised withouot having thoughts of their own. Strapping on a pair of Google Goggles would then let Google or the highest bidder manage our minds and perceptions full time.

User Rank
Re: Gaming
3drob   4/9/2012 9:43:02 AM

If successful, it'll be worn by all TSA employee's (no fly list people's faces show up red).  Then worn by police (in-car-cam's for officers, stolen car tags flagged, those with outstanding warrants show up red-faced, evidence for trial, etc.)


Then they'll pay people to wear them instead of welfare.  Some crime will happen on the street (perhaps political) and no one will help, but everyone will stop what they are doing and just stare.

Seen it a dozen times in Sci-fi movies.  Big brother's not just watching you, now he's watching what you are watching.  Sci-fi is never creepier than when it starts becoming reality.  Coming soon to a face near you.


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