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Apple Success
apresher   3/23/2012 1:49:58 PM
Looks like a lot of us are not Apple users but you have to respect their ability to make product/technology decisions that have resonated with the needs/desires of consumers.  The iPod, iPhone and iPad all show how they have been able to provide solutions that matched user needs.  Plus they did a good job with software as well.  Microsoft and others could learn from their success

User Rank
Apple's marketing trumps all
hppizza   3/23/2012 11:02:59 AM
I am also amazed at the marketing success of Apple.  I have never bought anything from Apple and I don't plan to.  As an engineer, I feel it my duty to resist succumbing to their marketing mania when other, lower cost products can generally do the same thing - at least for my needs.  I thought the automakers' marketing success with SUVs beginning 25 years ago would never be topped, but I believe Apple has done so.  SUV type vehicles were available long before the 80's, but the automakers started a marketing campaign that somehow made the general populus believe they "needed" SUVs.    

Charles Murray
User Rank
Re: Look is all i Do.
Charles Murray   3/22/2012 6:37:33 PM
Spoken like a true engineer, Ervin. I have to admit that I don't have any Apple products, either. If I can get the job done with something less costly, I usually do. As an outsider looking in, it appears to me that Apple's greatest genius is marketing.  

Ken E.
User Rank
'resolutely broken'?
Ken E.   3/22/2012 2:25:54 PM
An interestingly low piece count.  Is there no hope of putting Humpty Dumpty back together again?  What was it that made for no turning back? 

It's hard to stomach that something this expensive is an unapproachable and unrepairable throw-away.  Thank goodness for the reliability of modern electronics.

User Rank
Re: iPad2 Teardown
bdcst   3/22/2012 1:50:34 PM
Simplicity of design?  Well, it looks almost like a cell phone motherboard plugged into an overgrown display and battery.  Doing it that way does make a lot of sense.   It also permits multiple sourced displays to supply an existing model production run.

As miniaturization moves along its path the PC board will continue to get less complicated as more and more of the motherboard moves inside the IC packaging.  If you can manage the heat and the power rail current you want to shrink the length of the interconnects to help speed up the device and reduce signal cross talk (noise).

The tablet computer will probably trend towards cheap disposable general purpose multi-media computers for all.  When the device ends up costing a small fraction of the investment in software applications, how will that affect the giant software firms or should I say firm, the MS elephant in the room?  Will they opt to embed all of their apps in their own hardware making it difficult if not impossible to load and run someone elses cheaper apps?  Deja Vu?  Or will the world of 3rd party cheapware/shareware blossom again, like cell phone apps have?  And where does cloud computing fit into this model?

User Rank
Re: Elegant but not disruptive
ChasChas   3/22/2012 10:16:57 AM
What can we expect with the auto companies showing how it's done. They taught  us how to buy hype, personal expression, prestige, etc. while buying basic transportation of all things.

It's what makes it fun to live in the US of A. - watching others do it, I mean - I know better - most of the time. 

User Rank
Re: Elegant but not disruptive
jhankwitz   3/22/2012 9:29:11 AM
Right Aldo, Apple should stop releasing new models just like the auto makers should stop releasing new models with little improvements each year.  I'm sure it's only a marketing strategy to get you to buy the same old thing with minor tweaks.  We only want revolutionary changes.  Evolutionary changes are such a bore. ;-)

User Rank
Look is all i Do.
ervin0072002   3/22/2012 9:15:26 AM

I think Apple is the greedy giant. I don't support companies like these. I make my own desktops from mismatched parts from starter companies (one of the first to get GSkill ram cards at 800MHz) pay for OEM Windows and put my own sticker or logo on my computer, generally 20% cheaper too. I don't do it for the cost I do it for the pleasure of it. However apple does not only sell hardware, they sell art as well. There will come a day when I will select form over function. I have already succumbed to a galaxy G2X. Maybe one day i will own an Apple iPad or iPhone.

Aldo Agraz
User Rank
Elegant but not disruptive
Aldo Agraz   3/22/2012 3:03:54 AM
The iPad 3 is beautiful the same way the iPad two is, Apple should stop releasing new models with little improvements and wait more time to get something more interesting and technologically advanced, I think this is only a marketing strategy and not really an amazing new product anymore. Anyway the slides are very nice thanks!

User Rank
great show
becksint@yahoo.com   3/22/2012 2:52:56 AM
I only wonder what grenades they'll be packing in. I'm optimistic about biotechnology coming up with something that'll make break-downs like these micro-scopic

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