That's interesting about the explosion in the focus on automotive at Design West. Even before the development of hybrids and EVs, the portion of electronics in cars was expanding. Now, many cars are becoming electronics devices.
It's worth noting that when I first starting attending Design West about a dozen years ago, there was very little automotive electronics technology there. In the ensuing 12 years, the content in the average car has jumped from roughly 20% electronics to almost 40% electronic.
This is great to put the spotlight on sensor technology. With sensors and feedback devices getting smarter and the communications options getting so much stronger with the potential of wireless, sensors are becoming a critical building block. Good stuff that will definitely be making an impact on new designs.
Please note that Design News is sponsoring the Sensors in Design summit, which is part of DESIGN West. We'll have a great program, including deep dives into MEMS, smart sensors, sensors in harsh environments, and a lot of great speakers.
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A quick look into the merger of two powerhouse 3D printing OEMs and the new leader in rapid prototyping solutions, Stratasys. The industrial revolution is now led by 3D printing and engineers are given the opportunity to fully maximize their design capabilities, reduce their time-to-market and functionally test prototypes cheaper, faster and easier. Bruce Bradshaw, Director of Marketing in North America, will explore the large product offering and variety of materials that will help CAD designers articulate their product design with actual, physical prototypes. This broadcast will dive deep into technical information including application specific stories from real world customers and their experiences with 3D printing. 3D Printing is