Just wait until Window 8 hits the scene. There will most definitely be two big competitors to the iPad, soon. Integration with other Microsoft products will be superb and with over 80% market penetration in the work PC world, this can be only a good thing. I look forward to this new software's arrival.
When apple release the I Pad 1/ 2, the competitions are merely less. Now the situations are entirely changed due to the presence of much talked free OS Android and its different flavors. So obliviously competitions are more and this forced Apple to shot cut its margins. Moreover according to one of the latest marketing survey, the market share of Android based Smartphone and tablets are increased by 37% percent in last 3 Quarters.
I don't know what the profit margins tend to be for handheld electronic products, but I think most product manufacturers would be very pleased with a 53% profit margin on their products, especially considering the volume involved here.
When Apple issued their last quarterly earnings update, news reports indicated that the product margins for the iPad were much better than many expected. Of course when the volume for the fourth quarter of 2011 totalled over 15 million unit, it makes controlling costs a bit easier.
FYI, we hope to be able to post a teardown in the next week or so, which will spotlight the packaging and assembly issues, much like we did for the iPad 2, http://www.designnews.com/document.asp?doc_id=234074
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