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Beth Stackpole
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Pulling the plug not an option
Beth Stackpole   3/7/2012 6:57:54 AM
NO RATINGS
After all the money, press, build-up, etc. for the Chevy Volt, there is no way GM could pull the plug after such a short tenure--no matter how disappointing sales. This is just GM's way of controlling the supply chain spicket so it doesn't sit with lots of Volt inventory. Rather than an indication of a failed product, one might take away the fact that auto makers need to get smarter about their systems/methods/data for proper sales forecasting instead of getting caught up in their own hype about an emerging market that will take years to reach its maturity and be the revenue juggarnaut that folks expect.

 

 

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