Thanks, Beth. I agree: Except for the mushroom packaging, the green materials are mostly transparent to the user. Maybe that camouflage-like effect is one reason why so many of us don't realize that they're already here in so many different products we use every day.
I think there are two reasons green materials and approaches are taking off. Alex is right: the cost differential--in the sense of price of materials--is making these alternatives a no-brainer. But my research showed that the price differential swings back and forth between plus and minus depending on the ups and downs of the price of oil. The second major reason is consumer demand, which has been a longer-term factor.
What this slideshow brings to light is the fact that "green" is not a technology per se. Rather, it's a way of looking at design, from prototyping through to recycling, to figure out the most environmentally friendly way of doing things. However, as I've said before, the reason green is taking off is simply because now, with the rising price of oil, it's finally cost effective.
Very cool presentation, Ann. Really gives you a sense of the varied mix of products and packaging that is now able to take advantage of these green materials. It also shows that going green from a materials standpoint doesn't have to dramatically alter the look or feel of the product--it's almost transparent from a visual perspective, which could be a benefit for companies concerned about dramatically altering their goods.
The 100% solar-powered airplane Solar Impulse 2 is prepping for its upcoming flight, becoming the first plane to fly around the world without using fuel. It's able to do so because of above-average performance by all of the technologies that go into it, especially materials.
With major product releases coming from big names like Sony, Microsoft, and Samsung, and big investments by companies like Facebook, 2015 could be the year that virtual reality (VR) and augmented reality (AR) finally pop. Here's take a look back at some of the technologies that got us here (for better and worse).
Good engineering designs are those that work in the real world; bad designs are those that don’t. If we agree to set our egos aside and let the real world be our guide, we can resolve nearly any disagreement.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.