Thanks, Beth. I agree: Except for the mushroom packaging, the green materials are mostly transparent to the user. Maybe that camouflage-like effect is one reason why so many of us don't realize that they're already here in so many different products we use every day.
I think there are two reasons green materials and approaches are taking off. Alex is right: the cost differential--in the sense of price of materials--is making these alternatives a no-brainer. But my research showed that the price differential swings back and forth between plus and minus depending on the ups and downs of the price of oil. The second major reason is consumer demand, which has been a longer-term factor.
What this slideshow brings to light is the fact that "green" is not a technology per se. Rather, it's a way of looking at design, from prototyping through to recycling, to figure out the most environmentally friendly way of doing things. However, as I've said before, the reason green is taking off is simply because now, with the rising price of oil, it's finally cost effective.
Very cool presentation, Ann. Really gives you a sense of the varied mix of products and packaging that is now able to take advantage of these green materials. It also shows that going green from a materials standpoint doesn't have to dramatically alter the look or feel of the product--it's almost transparent from a visual perspective, which could be a benefit for companies concerned about dramatically altering their goods.
What should be the perception of a product’s real-world performance with regard to the published spec sheet? While it is easy to assume that the product will operate according to spec, what variables should be considered, and is that a designer obligation or a customer responsibility? Or both?
Biomimicry has already found its way into the development of robots and new materials, with researchers studying animals and nature to come up with new innovations. Now thanks to researchers in Boston, biomimicry could even inform the future of electrical networks for next-generation displays.
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