The idea is leverage some of the newer collaborative and interactive capabilities people are getting accustomed to in their personal lives--rating systems, status comments, sharing information, seeking out like-minded peers--and incorporating them into traditional CAD and other design tools to foster a more inclusive and collaborative design interaction. I don't think the social capabilities are intended for sharing IP, but rather for fostering more design interaction and feedback and brainstorming in a manner that feels comfortable with how people are already doing this today on a personal level.
More than mobile capabilities, the utility of adding social functionality to CAD and PLM platforms seems to raise some serious skepticism among traditional engineers. Now that some of these functions have found their way into current design tool platforms, I'm curious if our audience is coming around and finding some of these capabilities useful, maybe even indispensible to their engineering workflows. I'd love to hear your thoughts.
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