There's good reason to use the Dart name if it's a registered trademark that the company does not want competitors to use to confuse consumer. Probably not telling anyone anything they didn't know, but you have to keep using your trademarks in order for them to remain valid. - Jim
Alex, it is amazing how much they reuse names in the auto industry. I have had two Chrysler Concordes, one a 1995 and one a 2002. These were nice modern high end cars. Imagine my suprise when at a relatives place in Idaho I saw their old Chryslter Concorde from either the 1930s or 1940s. At least with the Dart we have people who are still buying cars that remember the old model.
I remember tha same thing, Alex. Dodge Darts were used by college students whose older relatives had sold them a second-hand Dart for a dirt-cheap price.
5 meter SMT LEDs with 150 devices now costs about $10 and sells for $20, albeit auto spare parts markup is typically 5x to 10x mfg cost. That includes double sided adhesive tape and connector but intended for indoor market not cars. Just an example of innovation 5 years ago that can extend to auto market. I use them on my house oak stair rails facing down , powered from 12Vdc little PSU in basement with Blue string going upstairs and Red going downstairs.
see example of SMT inexpensive reel of LEDs installed here
It's all about creative use of technology, and in this case, added safety of faster responding brake light LED much faster than the Hoff's Knight Rider incandescent Chaser Lights.
Note Chasers dont need to address each individucal LED only the number of circuits in parallel eg 4 to create the effect.
In keeping with its old name Dart, I wonder if they can use the Chaser effect once used on the Knight Rider car back and forth, but for directional indicators chase left or right and then flicker for emergency braking would be my innovation where the rate of flicker is determined by braking force or rate of speed drop to alert drivers of emergent stops vs routine stops http://video.google.com/videoplay?docid=-3382491587979249836
Chaser controls add no cost to a $1 pic processor with a flex wire to sequence a parallel string of LEDs.
I kinda remember the Dart as an old person's car. Maybe it was marketed on price as an entry level vehicle for younger people or families. That makes sense if you're talking about the mid-1960s Valiant with the fake spare tire on the trunk. But by the time you got to the 1970s, I think you're definitely talking older folks or value buyers looking for a cheap but functional vehicle. The Duster was the sporty version of the platform, but that could be outfitted with much bigger engines so in effect you could buy a cheap muscle car, which could book it on straightaways but heaven help you if you tried a turn at high speed. (Though you actually could get a Duster with a base 188-cu in or thereabouts Slant 6.)
Alex and Rob: A Chrysler spokeswoman said, "It has characteristics of the original but it's not meant to be a modern version of the old Dart." The shared characteristics are its aerodynamics and the fact that the original Dart was the "first Dodge to be marketed towards a youth audience." (The new Dart is being targeted towards millennials.)
I was quite surprised to hear the Dart was returning. I second Alex's question about why this new car is called the Dart.
I owned one for a couple years. It certainly wasn't a fashion plate, but I was able to do a ton of repairs on it, Used parts where easy to come by and you could almost stand into the engine compartment. Great car.
What, other than the revival of the name, makes this a Dart? Does it have the old slant 6 engine? (No.) Is cheap, boxy, and reliable? (Well, I guess I shouldn't accuse the old Dart of being reliable so much as it was easily repairable.) I'm glad it's applying LEDs in innovative ways, and I am glad the name is back. Other than that, though, it looks just like another jellybean auto.
UK-based Plastic Logic and French company ISORG have created what the pair tout as a first in flexible printed electronics: a large area, conformable, organic image sensor printed on plastic.
For 3D printing to make the jump from rapid prototyping to manufacturing, engineers will need to find easier ways to move products from their CAD screens to their printers.
Gigabit and PoE are two networking technologies moving ahead in tandem as industrial users power remote Ethernet devices such as IP security cameras at 1,000 Mbps over existing CAT5 cable.
From Dell / Intel® New Paradigms in Design Work Scott Hamilton, vertical market strategist for Dell Precision workstations, 5/2/2013 5
Early in my career, I worked as a draftsman and remember the days of drawing on vellum with numbered pencils and Mylar with plastic lead. This was a fun experience in the sense that I ...
I've been using workstations for more than 10 years and love finding ways to get more performance from my system. With demanding professional applications that require more power each ...
A lasting memory from my first job as an engineer in an auto assembly plant is standing on hard concrete at six in the morning, vending-machine coffee clutched in hand, listening to ...
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This radio show will show what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.
To save this item to your list of favorite Design News content so you can find it later in your Profile page, click the "Save It" button next to the item.
If you found this interesting or useful, please use the links to the services below to share it with other readers. You will need a free account with each service to share an item via that service.