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Beth Stackpole
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Re: Use case will dictate purchase
Beth Stackpole   1/19/2012 3:46:35 PM
Perhaps there will be a time when every household has the long-distance car and the short-distance vehicle and the pair are used accordingly by household participants when and where it makes sense. Somehow, though, I doubt it. Most drivers are very attached to their cars, given that they are typically loaded up with work files, personal gear, wallets, golf clubs, baby seats, etc. I know every time I ask my husband to switch cars, it's a big chore for him to make sure he has all his "stuff."

That said, unless we get to a time where the individual maintains two cars, one for short distances, one for long distances, or household driving can be seamlessly divved up so there's not a burden around trading vehicles, I remain skeptical about the multi-car use case.

Rob Spiegel
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Re: Ford Showcases First Plug-In Hybrid
Rob Spiegel   1/19/2012 1:41:30 PM
Do you know what type of cars Ford will introduce into the China market, Ellaharris? Will there be hybrids, or will it be entirely internal combustion engines. I would imagine they will be manufactured on China.

Ann R. Thryft
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Re: Use case will dictate purchase
Ann R. Thryft   1/19/2012 1:17:53 PM

I agree with Beth. I've seen a lot of comments mentioning second and third cars. Not in my household or my neighborhood. But we don't live in the city, so perhaps that's an urban concept. We do have two cars, one per adult driver, so maybe that's what that means (?).

Since only one of us (my husband) commutes, and only 11 miles one way each day, I could see one commuter car for him like an EV or hybrid, and another car, mine, for longer-distance travel.

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Ford Showcases First Plug-In Hybrid
ellaharris   1/19/2012 7:51:16 AM
Ford plans to introduce 15 new vehicles in China by 2015, part of an initiative to gain market share in the world's biggest automotive market. These products will strengthen Ford's penetration in existing segments and drive growth in segments Ford is not competing in now.



Beth Stackpole
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Use case will dictate purchase
Beth Stackpole   1/19/2012 7:03:52 AM
I would have to agree that most people will buy an EV/hybrid for their worst-case use, not average use. Given that most people can't afford to have multiple cars for different uses, the decision to buy has to rest on the vehicle and range equation that best meets all potential use cases.

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