HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
<<  <  Page 6/6
Rob Spiegel
User Rank
Blogger
Re: Practical, but still pricey
Rob Spiegel   1/18/2012 10:19:01 AM
NO RATINGS
Naperlo, in mentioning Tesla's strategy, I wonder if the company introduced a lower-price vehicle (relative to its $100K car) in order to get a higher volume of sales. I can't imagine a car maker could survive long selling cars for $100K. Maybe I'm wrong, but just can't imagine there is sufficient volume at the price point unless you're BMW or Mercedes. Getting vehicles down to the $50k range could make a difference in volume sales.

Jennifer Campbell
User Rank
Gold
Re: Practical, but still pricey
Jennifer Campbell   1/18/2012 9:30:16 AM
NO RATINGS
Good looking car, but I think you are right, Beth. The Model S seems to be made more for the driver who wants an EV, but also expects to stand out from the crowd while driving it. I can't help but wonder if all these car company's will eventually fall flat in their electric efforts because they are all trying to be better than the rest. At what point do they stop trying to impress with infotainment and other features? Yes, they are cool, but isn't a car just supposed to get you from point A to point B?

naperlou
User Rank
Blogger
Re: Practical, but still pricey
naperlou   1/18/2012 9:27:29 AM
NO RATINGS
Acctually, Beth, I have an answer to that.  I was at an IEEE meeting where we had a former company executive speak about the car and the company's strategy.  Realizing that the battery technology was still way to expensive for a mass market car, Tesla decided on a phased approach.  The overall goal was to prove the viability of electric vehicles.  That meant getting some on the road and getting real world experience.  So, they started at the high end with a vehicle type that would not be a primary commuter car.  This was their sports model, which listed at about $100K.  The car in the article is the next step,  This is a mid-size car that goes up against the BMW 5 Series in size, price and features.  As mentioned in the article, the battery pack design is new, and potentially less costly than the battery in the first Tesla.  

The whole theory behind this is the new technology adoption curve.  A good example is flat screen TVs.  Early models, of perhaps 36" size cost over $5K.  Today you can buy a 46" or greater with LEDs and 3D capability for $1K or so.  New, ultra flat TVs are about to come out that will cost $8K, I have read.  There will always be some who are willing to pay for the latest and greatest.  As the prodcution ramps up and competitors arrive, the costs come down.

As for the Leaf and Volt, they are not really cheap for what they provide.  I think they are both in the upper $30Ks. 

Beth Stackpole
User Rank
Blogger
Practical, but still pricey
Beth Stackpole   1/18/2012 7:53:47 AM
NO RATINGS
While it sounds like Tesla is making strides with addressing the battery life/capacity/size issue, the $50K pricetag puts it way out of the range of practical, mainstream vehicles, in my book, any way. Is this model meant to go up the lower price Nissan Leafs and other less expensive EVs? Doesn't seem like a head to head match.

<<  <  Page 6/6


Partner Zone
Latest Analysis
The phablet wars continue. Today we welcome the Nexus 6 -- a joint collaboration between Google and Motorola.
According to a study by the National Institute of Standards and Technology, one of the factors in the collapse of the original World Trade Center towers on Sept. 11, 2001, was the reduction in the yield strength of the steel reinforcement as a result of the high temperatures of the fire and the loss of thermal insulation.
If you have a Gadget Freak project, we have a reader who wants to make it. And not only will you get your 15 minutes of fame on our website and social media channels, you will also receive $500 and be automatically entered into the 2015 Gadget Freak of the Year contest.
Robots are getting more agile and automation systems are becoming more complex. Yet the most impressive development in robotics and automation is increased intelligence. Machines in automation are increasingly able to analyze huge amounts of data. They are often able to see, speak, even imitate patterns of human thinking. Researchers at European Automation call this deep learning.
Thanksgiving is a time for family. A time for togetherness. A time for… tech?
More:Blogs|News
Design News Webinar Series
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
11/6/2014 11:00 a.m. California / 2:00 p.m. New York
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Dec 1 - 5, An Introduction to Embedded Software Architecture and Design
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Last Archived Class
Sponsored by Littelfuse
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service