HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 3/3
Charles Murray
User Rank
Blogger
Re: Old school versus new
Charles Murray   12/6/2011 9:57:34 PM
NO RATINGS
The answer to your question, Alex, is that these companies will cross-pollinate. Some old line auto companies were initially dismissive of Tesla, for example, but when the Roadster did 244 miles on a charge, even Bob Lutz of GM acknowledged that all automakers could learn from them. Now, Tesla is teaming with Toyota on an electric vehicle.  

Alexander Wolfe
User Rank
Blogger
Old school versus new
Alexander Wolfe   12/6/2011 2:45:57 PM
NO RATINGS
One trend I can't get my brain around -- if indeed it's a real trend -- is what seems to be the bifurcation between the traditional automakers and the thousand blooming flowers of tiny car startups. (For the latter, this is both in terms of company size as well as the size of the cars they make.) So on the one hand, we have GM getting deeper into both telematics and customer-driven design, as Chuck has expertly written about. Yet we also have a grass-roots sector springing up in the EV space, as if it were 1910 all over again. So will these two arenas remain separate, cross-pollinate; will one take over the other or will the little guys one day disappear as quietly as they arrived?

Charles Murray
User Rank
Blogger
Re: Is it worth it? Is it safe?
Charles Murray   12/6/2011 11:03:43 AM
NO RATINGS
Jenn: No, you're not off base. Let's look at the distraction issue first. More legislation will undoubtedly have to be handed down. The problem is, as much as the public complains about driver distraction, many people want to bring their iPods and phones into their vehicles. Automakers know this, and they reasonably conclude that they need to market these features in order to compete. Standards will help simplify the technology and reduce the distraction, but they won't eliminate it. To eliminate it, we all have to be ready to surrender our phones and iPods. 

Regarding cost: Yes, the proliferation of electronics is affecting cost. But most of the infotainment features start out at the high end, in the luxury cars, where the extra cost can be more easily absorbed. They usually don't trickle down to the mid-level and low-end vehicles until the economies of scale allow for it to result in a modest cost difference. Even then, many of these features will reach low-end vehicles as an option, when they do arrive. Mandated safety features (airbags, electronic stability control, etc) are another matter -- they are more likely to add cost to low-end vehicles, because the buyer can't opt out.

Jennifer Campbell
User Rank
Gold
Is it worth it? Is it safe?
Jennifer Campbell   12/6/2011 9:58:36 AM
NO RATINGS
Although intrigued by all the technology going into automobiles these days, I can't help but wonder how much all of these automobiles actually cost to build and how much they sell for. Are they/will they be in mass production when only, I anticipate, a small portion of the population will be able to buy them?

Also, on the infotainment side: is this feasible when more and more states are cracking down on unsafe drivers ie: the ban on texting while driving in Massachusetts? I wouldn't be surprised if more and more legislation was handed down based on the features being added to autos.

Chuck, do you think I am way off base here?

 

<<  <  Page 3/3


Partner Zone
Latest Analysis
Conventional wisdom holds that MIT, Cal Tech, and Stanford are three of the country’s best undergraduate engineering schools. Unfortunately, when conventional wisdom visits the topic of best engineering schools, it too often leaves out some of the most distinguished programs that don’t happen to offer PhD-level degrees.
Sherlock Ohms highlights stories told by engineers who have used their deductive reasoning and technical prowess to troubleshoot and solve the most perplexing engineering mysteries.
Airbus Defence and Space has 3D printed titanium brackets for communications satellites. The redesigned, one-piece 3D-printed brackets have better thermal resistance than conventionally manufactured parts, can be produced faster, cost 20% less, and save about 1 kg of weight per satellite.
A group of researchers at the Seoul National University have discovered a way to take material from cigarette butts and turn it into a carbon-based material that’s ideal for storing energy and creating a powerful supercapacitor.
Hacking has a long history in the movies, beginning with Tron and War Games and continuing through The Girl with the Dragon Tattoo.
More:Blogs|News
Design News Webinar Series
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
9/25/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Sep 22 - 26, MCU Software Development – A Step-by-Step Guide (Using a Real Eval Board)
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: September 30 - October 2
Sponsored by Altera
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service