HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
REGISTER   |   LOGIN   |   HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 3/3
Charles Murray
User Rank
Blogger
Re: Old school versus new
Charles Murray   12/6/2011 9:57:34 PM
NO RATINGS
The answer to your question, Alex, is that these companies will cross-pollinate. Some old line auto companies were initially dismissive of Tesla, for example, but when the Roadster did 244 miles on a charge, even Bob Lutz of GM acknowledged that all automakers could learn from them. Now, Tesla is teaming with Toyota on an electric vehicle.  

Alexander Wolfe
User Rank
Blogger
Old school versus new
Alexander Wolfe   12/6/2011 2:45:57 PM
NO RATINGS
One trend I can't get my brain around -- if indeed it's a real trend -- is what seems to be the bifurcation between the traditional automakers and the thousand blooming flowers of tiny car startups. (For the latter, this is both in terms of company size as well as the size of the cars they make.) So on the one hand, we have GM getting deeper into both telematics and customer-driven design, as Chuck has expertly written about. Yet we also have a grass-roots sector springing up in the EV space, as if it were 1910 all over again. So will these two arenas remain separate, cross-pollinate; will one take over the other or will the little guys one day disappear as quietly as they arrived?

Charles Murray
User Rank
Blogger
Re: Is it worth it? Is it safe?
Charles Murray   12/6/2011 11:03:43 AM
NO RATINGS
Jenn: No, you're not off base. Let's look at the distraction issue first. More legislation will undoubtedly have to be handed down. The problem is, as much as the public complains about driver distraction, many people want to bring their iPods and phones into their vehicles. Automakers know this, and they reasonably conclude that they need to market these features in order to compete. Standards will help simplify the technology and reduce the distraction, but they won't eliminate it. To eliminate it, we all have to be ready to surrender our phones and iPods. 

Regarding cost: Yes, the proliferation of electronics is affecting cost. But most of the infotainment features start out at the high end, in the luxury cars, where the extra cost can be more easily absorbed. They usually don't trickle down to the mid-level and low-end vehicles until the economies of scale allow for it to result in a modest cost difference. Even then, many of these features will reach low-end vehicles as an option, when they do arrive. Mandated safety features (airbags, electronic stability control, etc) are another matter -- they are more likely to add cost to low-end vehicles, because the buyer can't opt out.

Jennifer Campbell
User Rank
Gold
Is it worth it? Is it safe?
Jennifer Campbell   12/6/2011 9:58:36 AM
NO RATINGS
Although intrigued by all the technology going into automobiles these days, I can't help but wonder how much all of these automobiles actually cost to build and how much they sell for. Are they/will they be in mass production when only, I anticipate, a small portion of the population will be able to buy them?

Also, on the infotainment side: is this feasible when more and more states are cracking down on unsafe drivers ie: the ban on texting while driving in Massachusetts? I wouldn't be surprised if more and more legislation was handed down based on the features being added to autos.

Chuck, do you think I am way off base here?

 

<<  <  Page 3/3


Partner Zone
Latest Analysis
Eric Chesak created a sensor that can detect clouds, and it can also measure different sources of radiation.
Festo's BionicKangaroo combines pneumatic and electrical drive technology, plus very precise controls and condition monitoring. Like a real kangaroo, the BionicKangaroo robot harvests the kinetic energy of each takeoff and immediately uses it to power the next jump.
Practicing engineers have not heeded Yoda's words.
Design News and Digi-Key presents: Creating & Testing Your First RTOS Application Using MQX, a crash course that will look at defining a project, selecting a target processor, blocking code, defining tasks, completing code, and debugging.
Rockwell Automation recently unveiled a new safety relay that can be configured and integrated through existing software to program safety logic in devices.
More:Blogs|News
Design News Webinar Series
3/27/2014 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
2/27/2014 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
12/18/2013 Available On Demand
11/20/2013 Available On Demand
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Apr 21 - 25, Creating & Testing Your First RTOS Application Using MQX
SEMESTERS: 1  |  2  |  3  |  4  |  5


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: April 29 - Day 1
Sponsored by maxon precision motors
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service