A final note on the Prius PHV, Ann. To me, it seems like the most logical form of electrification in vhicles today. By minimizing the size of the battery, Toyota will hopefully keep the costs down. If you're a person who drives less than 13 miles roundtrip to work, and if you recharge religiously, you can run in pure electric mode the majority of the time.
Ann: We should know by second quarter of this year. Predictions seem to vary from $28K to $32K, but when I interviewed Toyota engineers over the summer, they described the sweet spot as $26K. I doubt they can come in that low, but they do have the advantage of a small-ish battery on this (one-third the size of the Volt battery), so they should be able to keep costs down.
Next we want to hear how much Toyota is going to charge for its plug-in vehicle, the Prius PHV. If that comes in at a reasonable price -- say, $28K -- we'll really see electrification appealing to more consumers. We should know soon.
Thanks for reporting on that lower-priced Prius and the down-sized pricing of plug-in hybrids. They should go a long way toward getting volumes up by appealing to more consumers, especially in these tough economic times.
Ann, I'm afraid that until now, most hybrids and electric cars have been aimed at upper-end consumers. That's starting to change no, though, with last week's introduction of the $19,000 Prius c. Automakers are also turning to plug-in hybrids because they can market them at the mid-level of the market by reducing the size of the battery and, therefore, reducing the cost.
Chuck, that's a really interesting shift in what's defined as luxury. Thanks for pointing that out. OTOH, I hope that doesn't mean that EVs and hybrids are being aimed at the upper end of consumers, since that will most likely delay acceptance and the higher volumes needed to make them mainstream. During the energy crisis in the mid-70s, people started buying smaller Japanese cars in huge numbers because they both cost less and had better mileage than Detroit. It was a win-win.
I think there's a solution to the unsustainable luxury car dilemma that you mention, Ann. In earlier stories, I have mentioned that the Volt is based on a new definition of luxury. I can buy a Chevy Cruze for under $20,000 or buy a Volt for $40,000. In some respects they are the same car, same size, same foundation. The Cruze gets 42 mpg; the Volt gets about 45 mpg on gasoline and 90+ mpge using electricity. The Volt also has a few more luxuries inside. I really do believe that most of the of the buyers of the Volt, Leaf and other EVs and hybrids are wealthier consumers with a new definition of luxury. If they were buying out of a sense of pragmatism, they'd go for vehicles like the Cruze.
I agree, Rob, that SUVs aren't always what they appear to be. And the reason that they are safer is simply that they are usually based on truck bodies, which makes them weigh more, which is partly why their mileage is so low, etc. etc.
If I want a truck--which I do--I'll buy a truck, not one of those.
Truchard will be presented the award at the 2014 Golden Mousetrap Awards ceremony during the co-located events Pacific Design & Manufacturing, MD&M West, WestPack, PLASTEC West, Electronics West, ATX West, and AeroCon.
In a bid to boost the viability of lithium-based electric car batteries, a team at Lawrence Berkeley National Laboratory has developed a chemistry that could possibly double an EV’s driving range while cutting its battery cost in half.
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This discussion will examine what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.