I've not heard of donutss vs donut holes. I've heard it referred to as chasin' rabbits. When the focus goes from solving one real problem to chasin' all them rabbits and trying to solve the worlds problems.
It's time like these managers need to bring the group back to the original problem.
I've done quite a bit of working with young people and this is a great skill to pass on to them. Stay focused and do one thing at a time. When we're done with that problem we'll go on to the next.
Rod is indeed correct, in many cases the investor starts to run the show, and the direction changes from providing a solution to a problem to maximizing the short term profit, usually at the expense of everything else. Unfortunately the obvious solutions are unworkable, because many startup companies do need the investment capital of those who are only in it for the money. Perhaps it would help to only partner with investors who were interested in long term growth, instead of maximizing each months profits.
But finding investors like that is probably quite a challenge.
The biggest example I can think of losing sight of the donut was the big dot com implosion. All of those internet companies had a viable product when they started. As time went on, the focus changed to turning IPO's into gobs of cash. The original product got lost in the shuffle.
There are a lot of familial saying that get passed down. ("This is gonna hurt me more than it hurts you" is one that comes to mind.) Seriously, though, focus for an entrepreneur is perhaps even more important than technological competence. I think that's why so many older engineers end up either perplexed or slightly bitter. They've spent their whole careers being the best engineers they can be, and then they don't understand why the schmoozers have done better, economically speaking.
A lot of times, companies focus on the solutions rather than the needs of their customers. A good portion of the press releases I read seem to present a solution that's looking for a problem to solve.
I have suspected that mobile apps for design and factory automation were solutions looking for a problem. But I'd also like to see this technology get adopted. I think it would be fun to watch.
In the meantime, we don't yet know if mobile apps are filling a need or simply delivering technology for technology's sake.
Sometimes entreprenuers and engineers get so focused on the perceived need and filling that perceived need that they are too close to the problem or solution and can't adapt when things change. It's being able to take a deep breadth and reevaluate the solution with a fresh eye that's often the greatest challenge to saying focused on the "donut" and not getting caught up in the "hole."
I always thought the best advice for new business was to focus on finding a need and filling it. Once you've identified a need, the way you fill that need can change. The important thing is to remember it's filling the need that is important, not the specific product or service (which can change in order to better fill that need).
I owned a business for 10 years, and that advice helped keep everything in focus. It also implies keeping communication open with customers -- you have to keep tabs on whether that need is changing and whether your product or service is continuing to fill the need.
For 3D printing to make the jump from rapid prototyping to manufacturing, engineers will need to find easier ways to move products from their CAD screens to their printers.
Gigabit and PoE are two networking technologies moving ahead in tandem as industrial users power remote Ethernet devices such as IP security cameras at 1,000 Mbps over existing CAT5 cable.
New versions of BASF's Ecovio line are both compostable and designed for either injection molding or thermoforming. These combinations are becoming more common for the single-use bioplastics used in food service and food packaging applications, but are still not widely available.
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For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This radio show will show what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.
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