You're right, Alex. Consumer willingness to buy EVs is still low, In October, GM sold 1,108 Volts. Nissan sold 849 Leafs. In contrast, Chevy has averaged about 18,000 Chevy Cruze sales per month throughout the year, As of the end of October, Chevy has sold 187,524 Cruzes this year. The Cruze is a relevant point of comparison, since the Volt is built on the Cruze platform. Recently, Consumer Reports polled Americans and found that 96% support better fuel economy and 56% said they are considering an EV or hybrid, but sales are still only about 3% of the automotive market.
One of the criticisms of the Chevy Volt is that people don't want to buy a $40,000 car with a Chevy badge on it. In that sense, maybe these vehicles have an advantage. Yes, the prices will be high, but they will have a BMW badge.
You do have to wonder about the rational for these upscale hybrid and EV models. Could be they are showcase vehicles designed to enhance the brand -- both as cool styling and for green-wash PR? Or maybe there is a sizable enough portion of the market that will buy these showcase cars and make them profitable.
As Chuck has previously written, we have yet to see consumer willingness to buy come anywhere near vendors' rush to field alt.energy vehicles. (I'm speaking more of EVs than hybrids, but even for the latter the point obtains, though to a lesser extent.) Now, if car manufacturers offered a battery replacement insurance policy, it might be a different story. But then of course they would end up losing money on every EV.
These prototypes really seem to push the envelope in terms of space-age design, especially that flapping door design. Not sure how practical that is in a city parking lot, but we'll see.
I'll be really interested in see how these models look and are received once finally introduced. in many ways BMW is like Apple--if any one can pull off the design look and the seamless integration of all the systems, plus keep the performance, they can. Problem is and will always be affordability. These are not vehicles for the mainstream public.
The 3D printing revolution seems to have a knack for quickly moving technology ahead by way of collaborative effort and even a little friendly competition -- all of course in the name of scientific advancement.
Advantech has launched a new series of motion-control I/O modules to meet the increased demands that come with more distributed industrial systems that require control of a growing number of axes and devices.
A quick look into the merger of two powerhouse 3D printing OEMs and the new leader in rapid prototyping solutions, Stratasys. The industrial revolution is now led by 3D printing and engineers are given the opportunity to fully maximize their design capabilities, reduce their time-to-market and functionally test prototypes cheaper, faster and easier. Bruce Bradshaw, Director of Marketing in North America, will explore the large product offering and variety of materials that will help CAD designers articulate their product design with actual, physical prototypes. This broadcast will dive deep into technical information including application specific stories from real world customers and their experiences with 3D printing. 3D Printing is