HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  RESOURCE CENTER  |  INDUSTRIES
REGISTER   |   LOGIN   |   HELP
<<  <  Page 2/4  >  >>
Charles Murray
User Rank
Blogger
Re: BMW i8
Charles Murray   11/17/2011 9:27:18 PM
NO RATINGS
To TimJones: Wow...you get the heads-up reader award. Here's an item from BMW's press release: "The BMW i8 Conceptn is also the successor to the BMW Vision Efficient Dynamics car featured in Mission Impossible: Ghost Protocol staring Tom Cruise to be released in December..."

TimJones
User Rank
Silver
BMW i8
TimJones   11/17/2011 4:29:47 PM
NO RATINGS
I just saw the trailer for the new Mission Impossible movie, it looks like the protagonist is driving this new BMW i8. Great product placement!

williamlweaver
User Rank
Platinum
Re: Launching EVs in an ICE Market
williamlweaver   11/17/2011 2:38:36 PM
NO RATINGS
Sensor Pro I agree with your assessment of political correctness. I don't see the design connection between the futuristic styling and the EV power train. The consumer demand for hybrid and EVs that does exist today is being met by Toyota, Honda, and Hyundai. With minor styling changes, these manufacturers begin with a nearly stock Camry, Civic, or Sonata and pour a hybrid power train into it. These consumers are looking for the mpg of hybrid and maybe even a smaller environmental footprint without driving around in a signboard that screams "look at me!".

I feel the concept EVs with all of the futuristic styling and materials are attempting to make a political statement that indirectly says EVs are our future and they are really, really cool. The volt looks like a video game on wheels. Why didn't Chevrolet put an EV power train into well-equipped Malibu? I suggest it would have been adopted a heck of a lot sooner. Rule of any experiment: It is best to change only one variable at a time.  


visualeyes
User Rank
Iron
Re: EV Beamers
visualeyes   11/17/2011 11:13:29 AM
NO RATINGS
I don't think fender skirts chased buyers away from the Insight.. It just had too small payload for my needs! and it wasn't 100% EV... I see a lot of 50 ish men commuting in them though, and the second hand market is much younger! EVen CARDBOARD fenderskirts gave my EV  noticible additional range!

Alexander Wolfe
User Rank
Blogger
Re: Launching EVs in an ICE Market
Alexander Wolfe   11/17/2011 10:00:23 AM
NO RATINGS
Sensor Pro, I see your point too regarding the electric sports car, because the performance aspect mitigates the whole idea of energy savings. So I guess we're kind of meeting in the middle on this subject. Thanks for the reply.

sensor pro
User Rank
Gold
Re: Launching EVs in an ICE Market
sensor pro   11/17/2011 7:38:59 AM
NO RATINGS
I see your point that there are clear possibilities and demands for an electrical vehicle, but when we are fightring for low cost fuel and trying to market an electrical car a  savings tool, expensive sports car just makes no sense.

This is why it is a pure marketing decision based on polytical correctness.

Charles Murray
User Rank
Blogger
Re: Launching EVs in an ICE Market
Charles Murray   11/16/2011 9:27:20 PM
NO RATINGS
Nissan definitely believes there's money to be made in pure EVs. To some degree, CEO Carlos Ghosn has staked his reputation on it. Most other automakers believe that pure EVs will sell well in Asia, but not in the U.S. Still others are just dipping a toe in the water so they'll be ready if the market suddenly accepts the idea.

Alexander Wolfe
User Rank
Blogger
Re: Launching EVs in an ICE Market
Alexander Wolfe   11/16/2011 4:06:37 PM
NO RATINGS
I respectfully disagree about EVs and politically correctness. The automakers clearly perceive that there's money to be made here. If we were talking one carmaker, maybe, but there's a mass movement towards building electrics. One should also note that numerous electrics were extant BEFORE the rise in popularity of the internal combustion engine. For an interesting sidenote on this, see Chuck Murray's recent story on Thomas Edison's electric storage battery, produced in mass quantities in a factory, circa 1916. Link is here.

sensor pro
User Rank
Gold
Re: Launching EVs in an ICE Market
sensor pro   11/16/2011 3:13:01 PM
NO RATINGS
I personally feel that at this of the game the sports car and electric car are not suitable to be in the same section. Electric car is a polytically correct vehicle with a large distance in mind. Sports car is a performance oriented vehicle.

 

To unite the two at this stage is just a gimmic.

Rob Spiegel
User Rank
Blogger
Re: Launching EVs in an ICE Market
Rob Spiegel   11/16/2011 2:25:40 PM
NO RATINGS
I agree mellow fellow. The acceptance of EVs is inevitable. We just don't know whether the tipping point will come in two years or 15 years. There were mobile digital music devices long before the iPod, but the iPod drive a while new level of consumer acceptance. Maybe we need an Apple EV. Interestingly, it wasn't price that tipped mobile digital devices. The iPod was more expensive than its predecessors. 

<<  <  Page 2/4  >  >>


Partner Zone
Latest Analysis
We see Gadget Freak projects from all walks of life, but many of our most imaginative gadgets are created by budding engineers.
By experimenting with the photovoltaic reaction in solar cells, researchers at MIT have made a breakthrough in energy efficiency that significantly pushes the boundaries of current commercial cells on the market.
Advanced Micro Devices' latest release brings a cloud-based graphics boost, along with unparalleled performance, to the workstation.
In a world that's going green, industrial operations have a problem: Their processes involve materials that are potentially toxic, flammable, corrosive, or reactive. If improperly managed, this can precipitate dangerous health and environmental consequences.
With LEDs dropping in price virtually every year, automakers have begun employing them, not only on luxury vehicles, but on entry-level models, as well.
More:Blogs|News
Design News Webinar Series
5/22/2013 9:00 a.m. California / 12:00 p.m. New York / 5:00 p.m. London
5/15/2013 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
5/29/2013 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
5/30/2013 11:00 a.m. California / 2:00 p.m. New York / 7:00 p.m. London
Blogs from Our Sponsors
From Dell / Intel®
New Paradigms in Design Work
Scott Hamilton, vertical market strategist for Dell Precision workstations, 5/2/2013    3
Early in my career, I worked as a draftsman and remember the days of drawing on vellum with numbered pencils and Mylar with plastic lead. This was a fun experience in the sense that I ...
From Dell / Intel®
Increased Workstation Performance Is as Easy as 'DPPO'
Trey Morton, Dell, 4/25/2013    2
I've been using workstations for more than 10 years and love finding ways to get more performance from my system. With demanding professional applications that require more power each ...
From Dell / Intel®
Taking Some of the Grit out of Manufacturing
Kirsten Billhardt, Manufacturing Industry Marketing Strategist, Dell, 3/26/2013    5
A lasting memory from my first job as an engineer in an auto assembly plant is standing on hard concrete at six in the morning, vending-machine coffee clutched in hand, listening to ...
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jun 10 - 14, Exploring Application-Specific Programmable Logic Devices
SEMESTERS: 1  |  2  |  3


DN Radio
Sponsored by
NEXT UPCOMING BROADCAST
A quick look into the merger of two powerhouse 3D printing OEMs and the new leader in rapid prototyping solutions, Stratasys. The industrial revolution is now led by 3D printing and engineers are given the opportunity to fully maximize their design capabilities, reduce their time-to-market and functionally test prototypes cheaper, faster and easier. Bruce Bradshaw, Director of Marketing in North America, will explore the large product offering and variety of materials that will help CAD designers articulate their product design with actual, physical prototypes. This broadcast will dive deep into technical information including application specific stories from real world customers and their experiences with 3D printing. 3D Printing is
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Copyright © 2013 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service