HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
<<  <  Page 2/4  >  >>
TimJones
User Rank
Silver
BMW i8
TimJones   11/17/2011 4:29:47 PM
NO RATINGS
I just saw the trailer for the new Mission Impossible movie, it looks like the protagonist is driving this new BMW i8. Great product placement!

williamlweaver
User Rank
Platinum
Re: Launching EVs in an ICE Market
williamlweaver   11/17/2011 2:38:36 PM
NO RATINGS
Sensor Pro I agree with your assessment of political correctness. I don't see the design connection between the futuristic styling and the EV power train. The consumer demand for hybrid and EVs that does exist today is being met by Toyota, Honda, and Hyundai. With minor styling changes, these manufacturers begin with a nearly stock Camry, Civic, or Sonata and pour a hybrid power train into it. These consumers are looking for the mpg of hybrid and maybe even a smaller environmental footprint without driving around in a signboard that screams "look at me!".

I feel the concept EVs with all of the futuristic styling and materials are attempting to make a political statement that indirectly says EVs are our future and they are really, really cool. The volt looks like a video game on wheels. Why didn't Chevrolet put an EV power train into well-equipped Malibu? I suggest it would have been adopted a heck of a lot sooner. Rule of any experiment: It is best to change only one variable at a time.  


visualeyes
User Rank
Iron
Re: EV Beamers
visualeyes   11/17/2011 11:13:29 AM
NO RATINGS
I don't think fender skirts chased buyers away from the Insight.. It just had too small payload for my needs! and it wasn't 100% EV... I see a lot of 50 ish men commuting in them though, and the second hand market is much younger! EVen CARDBOARD fenderskirts gave my EV  noticible additional range!

Alexander Wolfe
User Rank
Blogger
Re: Launching EVs in an ICE Market
Alexander Wolfe   11/17/2011 10:00:23 AM
NO RATINGS
Sensor Pro, I see your point too regarding the electric sports car, because the performance aspect mitigates the whole idea of energy savings. So I guess we're kind of meeting in the middle on this subject. Thanks for the reply.

sensor pro
User Rank
Gold
Re: Launching EVs in an ICE Market
sensor pro   11/17/2011 7:38:59 AM
NO RATINGS
I see your point that there are clear possibilities and demands for an electrical vehicle, but when we are fightring for low cost fuel and trying to market an electrical car a  savings tool, expensive sports car just makes no sense.

This is why it is a pure marketing decision based on polytical correctness.

Charles Murray
User Rank
Blogger
Re: Launching EVs in an ICE Market
Charles Murray   11/16/2011 9:27:20 PM
NO RATINGS
Nissan definitely believes there's money to be made in pure EVs. To some degree, CEO Carlos Ghosn has staked his reputation on it. Most other automakers believe that pure EVs will sell well in Asia, but not in the U.S. Still others are just dipping a toe in the water so they'll be ready if the market suddenly accepts the idea.

Alexander Wolfe
User Rank
Blogger
Re: Launching EVs in an ICE Market
Alexander Wolfe   11/16/2011 4:06:37 PM
NO RATINGS
I respectfully disagree about EVs and politically correctness. The automakers clearly perceive that there's money to be made here. If we were talking one carmaker, maybe, but there's a mass movement towards building electrics. One should also note that numerous electrics were extant BEFORE the rise in popularity of the internal combustion engine. For an interesting sidenote on this, see Chuck Murray's recent story on Thomas Edison's electric storage battery, produced in mass quantities in a factory, circa 1916. Link is here.

sensor pro
User Rank
Gold
Re: Launching EVs in an ICE Market
sensor pro   11/16/2011 3:13:01 PM
NO RATINGS
I personally feel that at this of the game the sports car and electric car are not suitable to be in the same section. Electric car is a polytically correct vehicle with a large distance in mind. Sports car is a performance oriented vehicle.

 

To unite the two at this stage is just a gimmic.

Rob Spiegel
User Rank
Blogger
Re: Launching EVs in an ICE Market
Rob Spiegel   11/16/2011 2:25:40 PM
NO RATINGS
I agree mellow fellow. The acceptance of EVs is inevitable. We just don't know whether the tipping point will come in two years or 15 years. There were mobile digital music devices long before the iPod, but the iPod drive a while new level of consumer acceptance. Maybe we need an Apple EV. Interestingly, it wasn't price that tipped mobile digital devices. The iPod was more expensive than its predecessors. 

Charles Murray
User Rank
Blogger
Re: Seller push; buyer pull
Charles Murray   11/16/2011 1:37:46 PM
NO RATINGS
Alex: I agree that the Volt probably has th best chance to become accepted for its high mileage, as opposed to being accepted as a novelty by early adopters. The key to the Volt's success might be the battery. The Volt probably has a better chance if it switches to a smaller battery -- in other words, a less costly battery that would cut the overall price of the vehicle.

<<  <  Page 2/4  >  >>


Partner Zone
Latest Analysis
The promise of the Internet of Things (IoT) is that devices, gadgets, and appliances we use every day will be able to communicate with one another. This potential is not limited to household items or smartphones, but also things we find in our yard and garden, as evidenced by a recent challenge from the element14 design community.
Researchers have developed a new flexible fabric that integrates both movement and sensors, introducing new potential for technology-embedded clothing and soft robots.
Made by Monkeys highlights products that somehow slipped by the QC cops.
If you didn't realize that PowerPoint presentations are inherently hilarious, you have to see Don McMillan take one apart. McMillan -- aka the Technically Funny Comic -- worked for 10 years as an engineer before he switched to stand-up comedy.
The first Tacoma Narrows Bridge was a Washington State suspension bridge that opened in 1940 and spanned the Tacoma Narrows strait of Puget Sound between Tacoma and the Kitsap Peninsula. It opened to traffic on July 1, 1940, and dramatically collapsed into Puget Sound on November 7, just four months after it opened.
More:Blogs|News
Design News Webinar Series
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
11/6/2014 11:00 a.m. California / 2:00 p.m. New York
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Dec 1 - 5, An Introduction to Embedded Software Architecture and Design
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Last Archived Class
Sponsored by Littelfuse
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service