Not only is it nice for the cool looking demos so to speak but I think tools like these are occasionally shown to consumers to understand their preference for different interface points. That way companies can spend their ever valuable capital on product designs that consumers like without having to spend as much money prototyping solutions.
Visualization is definitely a hot button, and not just for cool demo purposes. With more and more of the product being developed virtually, the addition of high-end rendering features lend more realism to the models--an important factor when you're showcasing a digital representation of a product as opposed to a physical prototype. Also, additional visualization capabilities aids in making this product information more accessible to people who aren't necessarily versed in CAD or CAE and who don't necessarily understand the nuances of traditional 3D models.
From reading your recent coverage, it seems like visualization is at the top of every laundry list where feature improvements are touted. Is that truly the case or does it just seem that way because it's an area which lends itself to good-looking demos?
Industrial trade shows, like Design News' upcoming Pacific Design & Manufacturing, deserve proper planning in order to truly get the most out of them as marketing tools. Here's how to plan effectively.
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