We have also moved toward a MVP model in our company during the past few months. We have found that it has worked well with our customers. I think it is very important to always listen tou your audince when marketing a message.
To arenasolutions: Excellent point. Your customers really don't know what form the solution will take. That's why engineering teams need to be able to understand and interpret customer needs and figure out how to get from A to B. Apple's customers could never have described the interfaces that eventually took up residence on the iPhone and iPad. But Steve Jobs understood their needs and and created a technology that met those needs.
I completely agree with this post. Your customers may not know exactly what form their wants, needs should take, but you probably do! (If you take the time to listen to what they're saying.)
We have actually moved toward a MVP model in the last year with some of our new products, and it has allowed us to work with customers to discover interesting use cases, and be much more innovative and customer focused.
Absolutely! This should be Marketing for Engineers 101 (or maybe Engineering for Marketing 101). Too many times we try to tell the customer what they want. Steve Jobs made a successful career out of that, but for most places listening to the customer is where it's at.
This is Canonical Stuff. These words are valuable to all, regardless of their position within the Innovation Process. The only tweak I would make is to retire the antiquated term "Multi-Disciplinary" and replace it with "Interdisciplinary". Having a multitude of electrical components in a collection can be impressive, but it is not until they are integrated into a cohesive product that the magic can emerge. Interdisciplinary teams already appreciate, respect, and value the contributions from other disciplines, including the front office and customers.
We have already evolved from assembly lines, through predict, budget and prepare, and are well onto leading through innovation. This style of project management that specifically incorporates customers into the project has been championed by eXtreme Programming and other Agile Software Development methods. We would be wise to learn from their best practices.
Truchard will be presented the award at the 2014 Golden Mousetrap Awards ceremony during the co-located events Pacific Design & Manufacturing, MD&M West, WestPack, PLASTEC West, Electronics West, ATX West, and AeroCon.
In a bid to boost the viability of lithium-based electric car batteries, a team at Lawrence Berkeley National Laboratory has developed a chemistry that could possibly double an EV’s driving range while cutting its battery cost in half.
For industrial control applications, or even a simple assembly line, that machine can go almost 24/7 without a break. But what happens when the task is a little more complex? That’s where the “smart” machine would come in. The smart machine is one that has some simple (or complex in some cases) processing capability to be able to adapt to changing conditions. Such machines are suited for a host of applications, including automotive, aerospace, defense, medical, computers and electronics, telecommunications, consumer goods, and so on. This discussion will examine what’s possible with smart machines, and what tradeoffs need to be made to implement such a solution.