We have also moved toward a MVP model in our company during the past few months. We have found that it has worked well with our customers. I think it is very important to always listen tou your audince when marketing a message.
To arenasolutions: Excellent point. Your customers really don't know what form the solution will take. That's why engineering teams need to be able to understand and interpret customer needs and figure out how to get from A to B. Apple's customers could never have described the interfaces that eventually took up residence on the iPhone and iPad. But Steve Jobs understood their needs and and created a technology that met those needs.
I completely agree with this post. Your customers may not know exactly what form their wants, needs should take, but you probably do! (If you take the time to listen to what they're saying.)
We have actually moved toward a MVP model in the last year with some of our new products, and it has allowed us to work with customers to discover interesting use cases, and be much more innovative and customer focused.
Absolutely! This should be Marketing for Engineers 101 (or maybe Engineering for Marketing 101). Too many times we try to tell the customer what they want. Steve Jobs made a successful career out of that, but for most places listening to the customer is where it's at.
This is Canonical Stuff. These words are valuable to all, regardless of their position within the Innovation Process. The only tweak I would make is to retire the antiquated term "Multi-Disciplinary" and replace it with "Interdisciplinary". Having a multitude of electrical components in a collection can be impressive, but it is not until they are integrated into a cohesive product that the magic can emerge. Interdisciplinary teams already appreciate, respect, and value the contributions from other disciplines, including the front office and customers.
We have already evolved from assembly lines, through predict, budget and prepare, and are well onto leading through innovation. This style of project management that specifically incorporates customers into the project has been championed by eXtreme Programming and other Agile Software Development methods. We would be wise to learn from their best practices.
Earlier this year paralyzed IndyCar drive Sam Schmidt did the seemingly impossible -- opening the qualifying rounds at Indy by driving a modified Corvette C7 Stingray around the Indianapolis Motor Speedway.
Wearables are changing the way we see ourselves. With onboard sensors that have access to our bodies, we are starting to know our physical selves like never before, quantifying our activity, our heart rate, breathing, and even our muscle effort.
Last week, the bill for reforming chemical regulation, the TSCA Modernization Act of 2015, passed the House. If it or a similar bill becomes law, the effects on cost and availability of adhesives and plastics incorporating these substances are not yet clear.
This year, Design News is getting a head start on the Fourth of July celebration. In honor of our country and its legacy of engineering innovation -- in all of its forms -- we are taking you on an alphabetical tour through all 50 states to showcase interesting engineering breakthroughs and historically significant events.
Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.