HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
<<  <  Page 3/3
Charles Murray
User Rank
Blogger
Not a Luddite
Charles Murray   10/20/2011 10:13:02 AM
NO RATINGS
I like the idea of being able to mix soft drinks, but I recently had a chance to try the customized Coke machine and found that my Coke was picking up flavors that I hadn't requested. With all of those different flavors exiting through the same spout, I suppose it's inevitable that you'll get a trace of a flavor that you hadn't asked for.   

williamlweaver
User Rank
Platinum
Consumer Choice
williamlweaver   10/20/2011 9:05:42 AM
NO RATINGS
No, I don't think you are a Luddite. I don't think it is a fear of new technology, but a fear of extending consumer choice to the unwashed masses. "How will the average consumer interact with the product... especially without correct training?" "Will there be long lines to use the machine?" "Will I need to help people to us it?"

The answers will be provided as the experiment proceeds. I'm delighted Coke is introducing these machines... Much like Namco introduced "Pac-Man" back in 1980. A computer without an instruction manual? GASP!

I appreciate your touchscreen concern at a restaurant, but I really don't see any difference between this machine and the touchscreens at my local convenience stores. Most in my area have a made-to-order sandwich franchise that have multiple touch screens from which customers can select their exact sandwich and fixings. The touch screens have definitely streamlined the process. As for nasty germs and bacteria, that is why we have an immune system. As we continue to saturate our personal environment with bactericides, our personal systems get weaker and weaker. 

I don't wish to be a critic of your opinion, but I hope increased consumer choice is met by enthusiasm and praise, rather than fear.

<<  <  Page 3/3


Partner Zone
Latest Analysis
Following in the tracks of the fabled rocket plane programs of the 1940s, NASA engineers are now laying the plans for a new twist on the future of aviation -- a battery-powered airplane.
Laser engravers can be great tools for DIY projects. But they can also be pricey. Gadget Freak shows you how to build your own CNC laser engraver using an Arduino board.
Your home could someday be filled with hundreds of connected devices. What's going to coordinate it all? According to iRobot, it could be a vacuum with machine vision.
Researchers at the University of Buffalo have developed a nanocavity to potentially improve the design of ultrathin solar panels, video cameras, and other optoelectronic devices.
The Industrial Internet of Things may be going off the deep end in connecting everything on the plant floor. Some machines, bearings, or conveyors simply donít need to be monitored -- even if they can be.
More:Blogs|News
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9 | 10


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Course June 28-30:
Sponsored by Proto Labs
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service