I like the idea of being able to mix soft drinks, but I recently had a chance to try the customized Coke machine and found that my Coke was picking up flavors that I hadn't requested. With all of those different flavors exiting through the same spout, I suppose it's inevitable that you'll get a trace of a flavor that you hadn't asked for.
No, I don't think you are a Luddite. I don't think it is a fear of new technology, but a fear of extending consumer choice to the unwashed masses. "How will the average consumer interact with the product... especially without correct training?" "Will there be long lines to use the machine?" "Will I need to help people to us it?"
The answers will be provided as the experiment proceeds. I'm delighted Coke is introducing these machines... Much like Namco introduced "Pac-Man" back in 1980. A computer without an instruction manual? GASP!
I appreciate your touchscreen concern at a restaurant, but I really don't see any difference between this machine and the touchscreens at my local convenience stores. Most in my area have a made-to-order sandwich franchise that have multiple touch screens from which customers can select their exact sandwich and fixings. The touch screens have definitely streamlined the process. As for nasty germs and bacteria, that is why we have an immune system. As we continue to saturate our personal environment with bactericides, our personal systems get weaker and weaker.
I don't wish to be a critic of your opinion, but I hope increased consumer choice is met by enthusiasm and praise, rather than fear.
At this year's MD&M West show, lots of material suppliers are talking about new formulations for wearables and things that stick to the skin, whether it's adhesives, wound dressings, skin patches and other drug delivery devices, or medical electronics.
The US Congress has extended an important tax credit for solar energy, a move that’s good news for future investments in this type of alternative energy and for many stakeholders in the solar industry.
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