HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Beth Stackpole
User Rank
Blogger
Re: Marketing vs Execution
Beth Stackpole   9/26/2011 6:48:10 AM
NO RATINGS
@t_s_harvey: You raise a good point about vendors adding features and functions to the core platform of any software tool to encourage continual user upgrades--it's been an revenue strategy for decades, not just for CAD and design tool vendors, but for software providers in every category.

Yet I'm not sure that's the intent with this announcement. I think the trend is to offer packages and configurations that are tailored to a specific role or to a specific industry focus to provide a more individualized experience as opposed to jamming the CAD program with everything and making it a one-size-fits all package, which has been the traditional route. Given how the Web and mobile apps are changing the technology experience for consumers, letting them essentially pick and choose functions that are right for their way of working or their personal preferences, providers of professional software tools are looking to do the same. The reason? Users want nothing less from their professional tools than they get from their personal tools.

So I think the packaging options will be continue to become more flexible. The question is  will the pricing model follow suit. That's the real wild card.

t_s_harvey
User Rank
Iron
Re: Marketing vs Execution
t_s_harvey   9/23/2011 9:54:36 AM
NO RATINGS
While it may be a good thing for Siemens, will it be a good thing for it's customers/users?

As an NX user, we already run into "that feature is not supported in your product mix, please upgrade to our xx package".  I'm hoping that won't get even worse.  I wouldn't be surprised to see the number of modules/packages grow, and the mix of which-one-has-what grow even more confusing.  That way they can build a bewildering array of groupings and keep upgrade/purchase cycle going more often.

While that may be good for Siemens, it's not good for customers when the software company is removing or disablign features that used to be available...

I'm worried it will get even worse as making each division "separate and profit responsible" will likely lead to more infighting between the NX & Velocity groups as they each try to secure their customer base and poach from the other division...

Beth Stackpole
User Rank
Blogger
Re: Marketing vs Execution
Beth Stackpole   9/22/2011 4:05:59 PM
NO RATINGS
Good points, Jack. The execution is always the critical thing. Given that they've done a pretty significant reorg and shifting around of core personnel, I'm thinking they're taking this pretty seriously. Time will tell.

Jack Rupert, PE
User Rank
Platinum
Marketing vs Execution
Jack Rupert, PE   9/22/2011 3:14:29 PM
NO RATINGS
From a marketing perspective, it is a good idea for Siemens to adopt a low-level granular approach.  The ability to mix and match the technologies that are geared toward individual business segments should help with penetration.  The question, however, for a company like Siemens will be their proper execution of this business model.



Partner Zone
Latest Analysis
We searched far and wide for the top employers for engineers. These companies were ranked by engineering professionals, engineering students, and engineering instructors and professors. Does your employer make the grade?
Sherlock Ohms highlights stories told by engineers who have used their deductive reasoning and technical prowess to troubleshoot and solve the most perplexing engineering mysteries.
While every company might have their own solution for PLM, Aras Innovator 10 intends to make PLM easier for all company sizes through its customization. The program is also not resource intensive, which allows it to be appropriated for any use. Some have even linked it to the Raspberry Pi.
The demand for solar energy around the world will grow a total of 75% by 2019, according to a new report by Lux Research. Trade disputes and policy changes, though, will complicate the picture.
Using a 3D printer, CNC router, and existing powertrain components, a team of engineers is building an electric car from scratch on the floor of the International Manufacturing Technology Show in Chicago this week.
More:Blogs|News
Design News Webinar Series
9/10/2014 11:00 a.m. California / 2:00 p.m. New York
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
6/25/2014 11:00 a.m. California / 2:00 p.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Sep 22 - 26, MCU Software Development A Step-by-Step Guide (Using a Real Eval Board)
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: September 30 - October 2
Sponsored by Altera
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service