HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 4/4
3D_Eng
User Rank
Iron
Where to Invest
3D_Eng   8/25/2011 9:54:10 AM
NO RATINGS
I realize that automakers are investing in battery technology, but with numbers like $26,000 for a 40kWh battery it seems that this is where the bulk of R&D money needs to be spent. 

What are the major cost drivers?  The battery technology, MFG technology or volume?

I like to think I can be objective in my purchasing decisions making conscious environmental choices.  But I am not likely to buy an electic car when I can buy a fairly nice second car for what the battery of the first costs.

Beth Stackpole
User Rank
Blogger
Big batteries, big costs
Beth Stackpole   8/25/2011 8:55:18 AM
NO RATINGS
Interesting post, Chuck. As you well note, there is thread of consistency here: Auto makers looking to appeal to the mass market (i.e., want lower cost) go for the smaller, less expensive batteries while the higher-end models go for the gusto with big, albeit, very pricey batteries to support their all-electric designs.

I'm wondering, though, if those companies opting for the smaller, less expensive batteries will ultimately jeopardize their offerings because consumers won't see the value as a whole in what they're expecting from an EV, even a hybrid EV. If battery size is inevitably going to go up and the prices accordingly, isn't this strategy just prolonging the inevitable and setting the wrong expectation?

<<  <  Page 4/4


Partner Zone
Latest Analysis
This year, Design News is getting a head start on the Fourth of July celebration. In honor of our country and its legacy of engineering innovation -- in all of its forms -- we are taking you on an alphabetical tour through all 50 states to showcase interesting engineering breakthroughs and historically significant events.
Software developers beware: Your open-source components may not be secure.
For companies that have gone into corporate venturing, sponsoring and nurturing startup companies, the subsequent IP transfer is tricky.
Learn how to build Raspberry Pi controllers using Python during this free Continuing Education Center class presented by Design News and Digi-Key.
Earlier this year paralyzed IndyCar drive Sam Schmidt did the seemingly impossible -- opening the qualifying rounds at Indy by driving a modified Corvette C7 Stingray around the Indianapolis Motor Speedway.
More:Blogs|News
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jul 6 - 10, Building Raspberry Pi Controllers with Python
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2015 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service