HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
Comments
View Comments: Newest First|Oldest First|Threaded View
<<  <  Page 4/4
3D_Eng
User Rank
Iron
Where to Invest
3D_Eng   8/25/2011 9:54:10 AM
NO RATINGS
I realize that automakers are investing in battery technology, but with numbers like $26,000 for a 40kWh battery it seems that this is where the bulk of R&D money needs to be spent. 

What are the major cost drivers?  The battery technology, MFG technology or volume?

I like to think I can be objective in my purchasing decisions making conscious environmental choices.  But I am not likely to buy an electic car when I can buy a fairly nice second car for what the battery of the first costs.

Beth Stackpole
User Rank
Blogger
Big batteries, big costs
Beth Stackpole   8/25/2011 8:55:18 AM
NO RATINGS
Interesting post, Chuck. As you well note, there is thread of consistency here: Auto makers looking to appeal to the mass market (i.e., want lower cost) go for the smaller, less expensive batteries while the higher-end models go for the gusto with big, albeit, very pricey batteries to support their all-electric designs.

I'm wondering, though, if those companies opting for the smaller, less expensive batteries will ultimately jeopardize their offerings because consumers won't see the value as a whole in what they're expecting from an EV, even a hybrid EV. If battery size is inevitably going to go up and the prices accordingly, isn't this strategy just prolonging the inevitable and setting the wrong expectation?

<<  <  Page 4/4


Partner Zone
Latest Analysis
Take a peek into the world of a test engineer – and then tell us about yourself! We want to know what part each of our readers plays in the wonderful umbrella known as design engineering.
On Sunday, when more than a hundred million Americans turn on their televisions to watch the Super Bowl, they might consider first giving thanks to a polymer known as polybutadiene. .
Design News is pleased to present the finalists in the Design Tools - Hardware & Software category of our 2016 Golden Mousetrap Awards.
The series now can interface with a wider array of EtherNet/IP-compliant hardware across many industrial sectors, including factory automation systems, plastic injection molding apparatus, and materials-handling equipment.
Gadget freaks at the Pacific Design & Manufacturing Show in Anaheim next week are in for a special treat: a chance to participate in a slot car competition on the show floor.
More:Blogs|News
Design News Webinar Series
1/28/2016 11:00 a.m. California / 2:00 p.m. New York
12/8/2015 11:00 a.m. California / 2:00 p.m. New York
2/18/2016 11:00 AM PT | 2:00 PM ET
2/24/2016 11:00 AM PT | 2:00 PM ET
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Jan 11 - 15, Designing ARM Devices Using Segger Tools
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6 |  7 | 8 | 9


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2016 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service