What an unusual model for building a vehicle. You get a designer car. I can't wait to hear how the traditional design folks break this down. I would imagine the proof of value will be in whether this model produces useful innovation and cost benefits. I would guess this model would work best when producing a vehicle tailored for unique use (as with defense, as you mentioned). I can't imagine this model could match the economic advantages of mass production.
Fifty-six-year-old Pasquale Russo has been doing metalwork for more than 30 years in a tiny southern Italy village. Many craftsmen like him brought with them fabrication skills when they came from the Old World to America.
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