This reminds me of the old ad slogan Nikon used with its 35-mm film cameras -- "It's not a camera, it's a system." Tools that perform a design function, no matter how adept they are at that (or how many features one rarely uses are crammed in), are useless if they're not part of a complete, product lifecycle management ecosystem. Tracking engineering changes is just as important -- more -- than pulling all nighters to get the prototype out. A robust content management solution -- exciting though that might not be -- is a big part of this.
The community experience is an important part of this. Next-generation engineers aren't getting their information and feedback in the old tried-and-true ways. Electronics distributors (think of Element 14) are adopting the community approach, too. The iTunes/social media approach will be well received.
At this year's MD&M West show, lots of material suppliers are talking about new formulations for wearables and things that stick to the skin, whether it's adhesives, wound dressings, skin patches and other drug delivery devices, or medical electronics.
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