Alexander Wolfe
User Rank
It's the system, stupid
Alexander Wolfe   6/23/2011 4:09:26 PM
This reminds me of the old ad slogan Nikon used with its 35-mm film cameras -- "It's not a camera, it's a system."  Tools that perform a design function, no matter how adept they are at that (or how many features one rarely uses are crammed in), are useless if they're not part of a complete, product lifecycle management ecosystem. Tracking engineering changes is just as important -- more -- than pulling all nighters to get the prototype out. A robust content management solution -- exciting though that might not be -- is a big part of this.

Charles Murray
User Rank
community experience
Charles Murray   6/23/2011 6:12:31 PM
The community experience is an important part of this. Next-generation engineers aren't getting their information and feedback in the old tried-and-true ways. Electronics distributors (think of Element 14) are adopting the community approach, too. The iTunes/social media approach will be well received.  

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