That's really interesting, Rob - they really were visionary in their marketing approach. They could see long term and were willing to do so. It's all about relationship. No matter how much technology serves to dehumanize communication - we still crave relationship and always will. I bet their Likes would have been off the charts if Facebook was around back then. I am buying the book! Now all we need to do is transfer their ideas to the space program.
That's a great line from your son, Nancy. And I like the idea of a horse named Back to the Moon.
As for the Dead, they had a huge following that moved with the band from city to city. And the band ran its finances like a business. There were roughly 250 employees. The Dead was also way ahead on the breakdown of the recording industry. They encouraged their fans to tape concerts and share the recordings. They figured it would deepen the fans relationship to the band and encourage live ticket sales.
Hmmmm...maybe I bought the wrong book. Think I'll hop on Amazon and take another look...it's all about community building nowadays regardless of your field! Maybe we can apply it here and convince a race horse trainer to name a promising colt, "Back to the Moon." Just think - "Back to the Moon" triple crown winner named official mascot for U.S. space program! As my son would say, I must be butter 'cause I'm on a roll LOL
That's funny about the Dead, Nancy. But it makes sense. Before Jerry died, the Dead ran a very prosperous organization. For years, they were the highest grossing tour act. They knew how to build a community and sustain it for years.
Lunar dust is pretty wicked stuff. It's abrasive, much like ground glass and very, very fine, so it easily finds its way through seals. Static electricity can also cause lunar dust to be attracted onto and into equipment. It's believed that some lunar equipment has been damaged in the past by lunar dust clinging to the equipment's reflective surfaces. Once covered in dust, the surface is no longer reflective and the equipment begins to overheat.
He certainly was in the 60s Rob LOL I almost fell over in Barnes and Nobles yesterday. I was looking through books on marketing and stuck in between Guerilla Marketing in 30 Days and the Ultimate Guide to Facebook advertising was Marketing Lessons from the Grateful Dead...No kidding! Maybe we should try some of their techniques to create a market for a viable space program!
Yes, it is ironic, Nancy. I guess the cliche is true, necessity is the mother of invention. Right now it's not necessary for the U.S. to explore space. We may see it as necessary if another country gets intrested. Although some still believe Frank Zappa is the mother of invention.
I find it ironic that the initial impetus for the space program was in response to Sputnik and the Cold War, and now the revival of the space program may be a reality due to Chinese efforts now becoming a campaign issue...our scientific endeavors are politically motivated, but I guess that is what it takes to get government funding.
Yes, the 60s and 70s were a magic time for space achievement, Nancy. I think that will come around again, perhaps prompted by China's entry into space exploration. Those magic days of the 60s and 70s were prompted by Soviet exploration. We just need new prompting.
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