That's really interesting, Rob - they really were visionary in their marketing approach. They could see long term and were willing to do so. It's all about relationship. No matter how much technology serves to dehumanize communication - we still crave relationship and always will. I bet their Likes would have been off the charts if Facebook was around back then. I am buying the book! Now all we need to do is transfer their ideas to the space program.
That's a great line from your son, Nancy. And I like the idea of a horse named Back to the Moon.
As for the Dead, they had a huge following that moved with the band from city to city. And the band ran its finances like a business. There were roughly 250 employees. The Dead was also way ahead on the breakdown of the recording industry. They encouraged their fans to tape concerts and share the recordings. They figured it would deepen the fans relationship to the band and encourage live ticket sales.
Hmmmm...maybe I bought the wrong book. Think I'll hop on Amazon and take another look...it's all about community building nowadays regardless of your field! Maybe we can apply it here and convince a race horse trainer to name a promising colt, "Back to the Moon." Just think - "Back to the Moon" triple crown winner named official mascot for U.S. space program! As my son would say, I must be butter 'cause I'm on a roll LOL
That's funny about the Dead, Nancy. But it makes sense. Before Jerry died, the Dead ran a very prosperous organization. For years, they were the highest grossing tour act. They knew how to build a community and sustain it for years.
Lunar dust is pretty wicked stuff. It's abrasive, much like ground glass and very, very fine, so it easily finds its way through seals. Static electricity can also cause lunar dust to be attracted onto and into equipment. It's believed that some lunar equipment has been damaged in the past by lunar dust clinging to the equipment's reflective surfaces. Once covered in dust, the surface is no longer reflective and the equipment begins to overheat.
He certainly was in the 60s Rob LOL I almost fell over in Barnes and Nobles yesterday. I was looking through books on marketing and stuck in between Guerilla Marketing in 30 Days and the Ultimate Guide to Facebook advertising was Marketing Lessons from the Grateful Dead...No kidding! Maybe we should try some of their techniques to create a market for a viable space program!
Yes, it is ironic, Nancy. I guess the cliche is true, necessity is the mother of invention. Right now it's not necessary for the U.S. to explore space. We may see it as necessary if another country gets intrested. Although some still believe Frank Zappa is the mother of invention.
I find it ironic that the initial impetus for the space program was in response to Sputnik and the Cold War, and now the revival of the space program may be a reality due to Chinese efforts now becoming a campaign issue...our scientific endeavors are politically motivated, but I guess that is what it takes to get government funding.
Yes, the 60s and 70s were a magic time for space achievement, Nancy. I think that will come around again, perhaps prompted by China's entry into space exploration. Those magic days of the 60s and 70s were prompted by Soviet exploration. We just need new prompting.
By refining topologies and using new fluid technology, Moog's new peak sine drive controller increases available power without increasing controller volume.
Lantronix Inc. has expanded its line of controllers for sensor networks with the release of a rugged controller that improves management of automation systems used in a number of industries, including manufacturing, oil and gas, and chemicals.
Inspired by the hooks a parasitic worm uses to penetrate its host's intestines, the Karp Lab has invented a flexible adhesive patch covered with microneedles that adheres well to wet, soft tissues, but doesn't cause damage when removed.
From Dell / Intel® New Paradigms in Design Work Scott Hamilton, vertical market strategist for Dell Precision workstations, 5/2/2013 3
Early in my career, I worked as a draftsman and remember the days of drawing on vellum with numbered pencils and Mylar with plastic lead. This was a fun experience in the sense that I ...
I've been using workstations for more than 10 years and love finding ways to get more performance from my system. With demanding professional applications that require more power each ...
A lasting memory from my first job as an engineer in an auto assembly plant is standing on hard concrete at six in the morning, vending-machine coffee clutched in hand, listening to ...
A quick look into the merger of two powerhouse 3D printing OEMs and the new leader in rapid prototyping solutions, Stratasys. The industrial revolution is now led by 3D printing and engineers are given the opportunity to fully maximize their design capabilities, reduce their time-to-market and functionally test prototypes cheaper, faster and easier. Bruce Bradshaw, Director of Marketing in North America, will explore the large product offering and variety of materials that will help CAD designers articulate their product design with actual, physical prototypes. This broadcast will dive deep into technical information including application specific stories from real world customers and their experiences with 3D printing. 3D Printing is
To save this item to your list of favorite Design News content so you can find it later in your Profile page, click the "Save It" button next to the item.
If you found this interesting or useful, please use the links to the services below to share it with other readers. You will need a free account with each service to share an item via that service.
Tweet This
7 
