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	Editorial Contacts Editor-in-Chief John Dodge Phone: 781.734.8437 Fax: 781.290.3437 Executive Editor Elizabeth Taurasi Phone: 781.734.8183 Fax: 781.290.3183 Senior Technical Editor Chuck Murray Phone: 847.692.3250 Senior Editor Joseph Ogando Phone: 973.226.1628 Senior Art Director Chuck Mackey Phone: 781.734.8305 Fax: 781.290.3305 Web Editor Regina Lynch Phone: 781.734.8194 Fax: 781.734.8070 Production Editor Jennifer Roy Phone: 781.734.8187 Fax: 781.290.3187	Print Production Contacts Production Managers Linda Lepordo Phone: 781.734.8332 Dave Perrotti Phone: 781.734.8335 Advertising Services Coordinator Mary Ann Brockway Phone: 630.288.8430 Electronic Media Production Webcast Production Karen Norris Phone: 781.734.8176 Brian Mcavoy Phone: 781.734.8191 All electronic media contract and insertion orders go to: Reed Electronic Media Group Contracts Dept. 225 Wyman St. Waltham, MA 02451 Fax: (781)734-8086
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Design News Partner Zone

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Engineering Concept Conduit
Engineering Concept Conduit looks at new products and the components that make them exceptional. Each month we’ll look at a new electronic product and see what makes it tick from an engineering point of view. We’ll explore the design and engineering challenges for the product and examine the components that solved those challenges.

Light Matters: Systems Level Approach to HBLED illumination applications
Its good practice to apply a systems-level approach to high-brightness LED (HBLED) illumination applications. Minimally, the system includes the optical, thermal and electrical characteristics of the of the HBLED, the lens (if any) which is built-in to its package, secondary optics such as external plastic lenses/reflectors to direct the light as your application requires and power driver electronics. Read More

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