3D printer manufacturers Stratasys and Objet have merged in a deal that will create a company with an equity value of approximately $1.4 billion, and narrow what was a fairly small cast of players down to an even smaller number as the companies look to take advantage of the growing market.
The combined company, which will retain the Stratasys name, will have dual headquarters in Eden Prairie, Minn., and Rehovot, Israel, and will each continue to operate "as usual," according to Erez Simha, chief operating officer at Objet, who talked to Design News about the business drivers behind the acquisition.
Stratasys' Fused Deposition Modeling (FDM) technology creates functional prototypes and production-class parts via a layered process using engineering-grade thermoplastics. (Source: Stratasys)
"The rational behind this merger is it allows scalability, allowing us to grow faster compared to growth as two standalone companies," Simha says. "Our products and technology are complementary so we can offer our customers solutions for a much broader range of applications and for a wider range of vertical industries."
To be sure, there doesn't seem to be that much overlap in terms of what technologies both companies are noted for. Stratasys' claim to fame is Fused Deposition Modeling (FDM), an additive manufacturing technology used to create functional prototypes and production-class parts via a layered process using engineering-grade thermoplastics. Objet is known for its PolyJet Matrix technology, which uses a dual-jet process, allowing for the combination of materials in different ways.
Ann, this is a sign of a maturing industry. I am sure there are technology improvements ahead, but that will take larger scale. The devices are also getting larger and more capable. I saw one at a shop I thought was a toy. The case was wood, like an old pinball or pachinko machine. It works fine, but looks tentative, shall we say.
People also underestimate the cost and importance of marketing and distribution.
@Naperlou: Definitely signs of a maturing industry and one that needs some distribution/marketing/development muscle to blow past early niche adopters and go more mainstream.
The 3D printer you likely saw that looks like a pinball machine is the Makerbot Replicator. It definitely has an old-school carnival look to it.
Not only does smaller and more affordable help design teams with in-house rapid proto-typing, it also helps small businesses, and inventors. I can't wait until I get one, already have several items to print.
I really like Origo's small for kids/everyone 3D printer. I followed the "Origo" link and shared it with several children. I'm guessing this will be on a wish list soon.
I for one think that it is fantastic that companies in this arena are merging. As you mentioned, this is a relatively new technology. Often, new technologies will spawn many small companies - all paying high overhead and incurring major expenses to bring their product to market. In our own company, we have been researching 3D printers but can't justify the high prices. Through university programs, I have gained extensive knowledge of the Objet line of printers and can attest that they create some of the finest quality "prints" - the resolution is incredible and the medium options are extensive. Many companies however, often can't justify the high expense of these systems - often in the 6 figure range (plus medium and maintenance). By merging companies and maturing the technology, prices are sure to come down and make this equipment much more commonplace in engineering, research, and design.
You stated in your article that the two companies will remain much as they were before. Still, I look forward to seeing any new products that they produce during the next few years. With what seems to be exponential growth in the quality and quantity of printers on the market, it is a very exciting time for this field.
@A.Peeples: I agree with you completely. I think that the ability to consolidate sales and marketing arms and potentially leverage some internal R&D expenditures can help the combined companies--this one, Stratasys and Objet--and the other big merged player--3D Systems and ZCorp--really push the technology to the next level and get the price down on more consumer-friendly offerings. I think we are just at the tip of the iceberg of what's possible.
Stratasys is doing the buying and their Co-Founder and CEO Scott Crump will become chairman of the combined company, but the CEO is an Objet guy--David Reis. The board has four representatives from each company, so ... even though Stratasys bought, it sounds like both are surviving--for now, any way.
I loved our Objet printer that we had at our company. I agree with A.Peeples, it was tough to beat Objet for the finely detailed and beautiful models that we would get out of it. Also, the material properties were a relatively good representation of typical flexural properties we would see in the final production part. One very important thing to note is the ease of cleaning and maintenance (which I think many people overlook when purchasing 3D printers). As long as the printheads were quickly cleaned after every job, it was very reliable. Also, washing the part down with water after is was removed from the machine was done with relative ease.
Yes, it was expensive and we tried to be prudent when making models...but it was a great machine and served our department very well. Glad to see Objet partnering with another complimentary player.
@Greg: Thanks for the real world perspective on use of these products and their various strengths. Your point about the cleaning and maintenance of these machines is important. I've talked to other users who mentioned the same thing. While computers and office printers need maintenance, I believe it's a big more extreme with these 3D printers, especially when you're using them as a tool to create functional parts to highly specified tolerances. As you point out, it definitely needs to be a factor in the evaluation process to see if A) your organization has what it takes to support a 3D printer so it can be used effectively, and B) which 3D printer is the best fit for the constraints of your engineering department.
Yes Beth, well said. To build on your point, for the Z-Corp machine we had a dedicated technician who was specifically trained on operation and maintainence. For the Objet, operation and maintenance was simple enough where any of the engineers could perform these duties. When purchasing these systems, it's good to factor in how much human resource time each type of machine will require.
@Greg: So your company had a dedicated techician just to support the 3D printer maintenance? Is that all he or she did? That strikes me as a huge investment that companies need to consider when going down this path.
@Beth, Sorry I wasn't more specific. I meant to say that only this technician was qualified to operate this machinery (the others in the department did not operate this Z-Corp machine). He did many, many other things during the day and operation and maintenance of the Z-Corp machine was only a small part of his day (so a full-time technician was not needed). However, when we wanted to get parts, we had to go through him, so his presence at the office was needed.
In retrospect, it would have been better to train 2 or more on this machine to solve this issue. However, as I mentioned earlier, operating and maintaining the Z-Corp machine was more involved than using and maintaining the Objet printer (so we tended to use the Objet machine more when he was not at the office).
Also wanted to mention Z-Corp's strengths too. We used this process and found it did a very good job of quickly making manufacturing and inspection fixtures for our new product assemblies (in addition to creating the actual components themselves). This process was better for simulating large, rigid parts such as die castings or machined plates.
Due to the dust creating nature of this process, we had to put this equipment in a separate room, away from other delicate machinery. However, the Z-Corp process was a good, cost-effective option when making larger rigid parts. I think their partnership with 3D will also work well and produce some good synergies.
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A quick look into the merger of two powerhouse 3D printing OEMs and the new leader in rapid prototyping solutions, Stratasys. The industrial revolution is now led by 3D printing and engineers are given the opportunity to fully maximize their design capabilities, reduce their time-to-market and functionally test prototypes cheaper, faster and easier. Bruce Bradshaw, Director of Marketing in North America, will explore the large product offering and variety of materials that will help CAD designers articulate their product design with actual, physical prototypes. This broadcast will dive deep into technical information including application specific stories from real world customers and their experiences with 3D printing. 3D Printing is
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