In a battery of tests at Consumer Reports’ facility, the Tesla Model S outperformed every gasoline-burning vehicle. “We have a Porsche Panamera in our fleet that costs the same as this car,” Jake Fisher of Consumer Reports told us. “This car is quicker; it rides better; it’s roomier. It has much more storage capacity. It’s a better vehicle.” (Source: Tesla Motors)
I agree on all counts, naperlou. They've developed a great reputation, but energy storage will be the key as they try to move closer to the mainstream. Elon Musk has said that "half of all cars will be (pure) electric" in 15 years, so I can only assume that's where they're headed. We'll have a blog about that tomorrow.
Chuck, this fits in with Tesla's strategic plan. They brought out the sports car, next the BMW 5 Series competitor (the Model S) and next will be the more mass market car. In the car business the way to make lots of money is to make a mass market vehicle. In manufacturing the real money is in large volumes.
What Tesla is doing is to engineer their cars well as the recent acolades attest to. That gives them a good reputation. By selling the high end cars they get real experience in the field. This is especially important with a totally new technology.
The next step will be something Tesla cannot really control, though. Energy storage has to improve greatly for them to make it in the next step. It will be interesting to see how it plays out.
Enabling the Future is designing prosthetic appendages modeled more like superhero arms and hands than your average static artificial limbs. And they’re doing it through a website and grassroots movement inspired by two men’s design and creation in 2012 of a metal prosthetic for a child in South Africa.
In order to keep an enterprise truly safe from hackers, cyber security has to go all the way down to the device level. Icon Labs is making the point that security has to be built into device components.
Three days after NASA's MAVEN probe reached Mars, India's Mangalyaan probe went into orbit around the red planet. India's first interplanetary mission, and the first successful Mars probe launched by an Asian nation, has a total project cost of nearly $600 million less than MAVEN's.
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