In a battery of tests at Consumer Reports’ facility, the Tesla Model S outperformed every gasoline-burning vehicle. “We have a Porsche Panamera in our fleet that costs the same as this car,” Jake Fisher of Consumer Reports told us. “This car is quicker; it rides better; it’s roomier. It has much more storage capacity. It’s a better vehicle.” (Source: Tesla Motors)
I agree on all counts, naperlou. They've developed a great reputation, but energy storage will be the key as they try to move closer to the mainstream. Elon Musk has said that "half of all cars will be (pure) electric" in 15 years, so I can only assume that's where they're headed. We'll have a blog about that tomorrow.
Chuck, this fits in with Tesla's strategic plan. They brought out the sports car, next the BMW 5 Series competitor (the Model S) and next will be the more mass market car. In the car business the way to make lots of money is to make a mass market vehicle. In manufacturing the real money is in large volumes.
What Tesla is doing is to engineer their cars well as the recent acolades attest to. That gives them a good reputation. By selling the high end cars they get real experience in the field. This is especially important with a totally new technology.
The next step will be something Tesla cannot really control, though. Energy storage has to improve greatly for them to make it in the next step. It will be interesting to see how it plays out.
One way to keep a Formula One racing team moving at breakneck speed in the pit and at the test facility is to bring CAD drawings of the racing vehicle’s parts down to the test facility and even out to the track.
Most of us would just as soon step on a cockroach rather than study it, but that’s just what researchers at UC Berkeley did in the pursuit of building small, nimble robots suitable for disaster-recovery and search-and-rescue missions.
Design engineers need to prepare for a future in which their electronic products will use not just one or two, but possibly many user interfaces that involve touch, vision, gestures, and even eye movements.
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