Zuken, a global leader in electronic-design automation software, has announced that it will invest $30 to $50 million in its US-based operation over the next three years. The Americas expansion will be anchored by a new Zuken innovation center located in Silicon Valley.
"They're ready to take the business to the next level," Bob Potock, Zuken's vice president of marketing for the Americas, told Design News, during a recent meeting at the company's office in Massachusetts.
Potock said the company will also be expanding its head count, which is good news considering the state of the economy in recent years.
Zuken plans to open its new innovation center in Silicon Valley in September. It will also launch a new website next month, which will offer regional content, including news and event information that is tailored to the Americas audience, Potock told us.
He said the company decided to "make the investment now," because from 2011-2012 it grew about 25 percent. "It's very notable from our perspective," he said, calling the Americas an "untapped market."
Yes, this is a very welcome addition and certainly will add jobs definitely needed at this time. I would like to think the choice resulted from realizing the immense engineering talent we have in this country supported by excellent educational institutions. Demand is one thing but as mentioned in the article, Zuken is a global firm and could locate additional facilities just about any place in the world. I think also their choice might be due to a structured political environment and development freedoms not realized in other parts of the world. I'm sure they investigated tax structures-which makes me wonder why California.
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