HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
News
Electronics & Test

Verizon Wants to Put 4G Wireless in Your Car

NO RATINGS
View Comments: Oldest First|Newest First|Threaded View
<<  <  Page 2/2
jljarvis
User Rank
Gold
distracted driving
jljarvis   6/29/2012 9:47:06 AM
The profit driven motive here isn't necessarily a virtue.  Sizzle sells steak, and bells, whistles,  touchscreens and apps sell cars and phones.

The problem isn't the technology...it's the ergonomic positioning and tactile component of the technology....and worse, it's the place that it puts the drivers' brains.

While it's true that you can adjust your mirrors, tune your radio, look at your Garmin, (and dare I mention shave, apply lipstick, brush your hair, or light a cigarette?) ...  the problem is that if something happens requiring fast driver response,  reaction time is reduced. 

Studies have shown that complex discussions with passengers can distract a driver seriously--and the same is true of conversations by cell phone.   The handheld component almost doesn't matter, so long as you're not looking down to dial.   Your brain is still on auto-cruise while engaging in the activity, and you're AN IMPAIRED DRIVER.

How many of us have driven past an exit on a limited access roadway while listening to music, or talking on the phone?   Or found ourselves in the left lane when we should be slowing for the exit?   Or had some idiot execute a last minute  "left lane exit" across three lanes of 70mph highway?  

Even application of heads-up display might not mitigate the distraction problem.

It's no wonder the NTSB is weighing in negatively on some of these applications.

 

lynnbr2
User Rank
Iron
Economics of 2nd 4G cellular plan?
lynnbr2   6/29/2012 11:06:04 AM
NO RATINGS
It's interesting that this article completely glosses over the economics of a car driver having a second 4G 'smartphone' subscription service <this is where the rubber-hits-the-road --pun intended>. Most folks already dish out ~ $80 - 100/ month for the 'smartphone' in their pocket. So the article is suggesting mass numbers of car-buyers are going to sign up for a second $80-100/ month subscription plan? And then deal with network overages on two subscriptions?

Rob Spiegel
User Rank
Blogger
Re: Verizon nabs a monoply
Rob Spiegel   6/29/2012 2:32:08 PM
NO RATINGS
If Verizon is the only vendor offering service to the wireless connections in these cars, there is no competitive pressure to keep monthly services charges down. May, my.

Rob Spiegel
User Rank
Blogger
Re: Verizon nabs a monoply
Rob Spiegel   6/29/2012 2:34:52 PM
NO RATINGS
I think you're right, Beth. I would expect the service plan begins when the car is purchased. It's an understandable charge. What is interesting is that it is sole source.

William K.
User Rank
Platinum
A phone in your car = more profit for somebody.
William K.   6/29/2012 4:44:42 PM
We do not need a phone in the car any more than we need a built in bar in the car. I hope that the car companies realize that eventually they will be tagged as the enablers for putting in distracting things and causing accidents. And once that decision is issued there will be hundreds more lawsuits charging endangerment or some such.

So while it seems like a good idea, a high profit one at that, in reality it is setting up for a huge loss later on. Please consider that.

Charles Murray
User Rank
Blogger
GM OnStar
Charles Murray   6/29/2012 8:02:16 PM
NO RATINGS
It's a little late to keep the hard-wired phone out of the car. GM OnStar has had it for 16 years. It's in 30 models and the subscriptions run into the millions.

lynnbr2
User Rank
Iron
Re: GM OnStar
lynnbr2   6/30/2012 12:22:55 AM
NO RATINGS
As the article pointed out OnStar is a 2G system, and is priced accordingly. Its not an infotainment system. I just renewed my annual subscription for <$15/month. Yes, millions can pay $15/month - even within the current economic slump. I have had zero minutes on my "cell plan" for over 18 months - don't use it. Just a glorified wireless burglar alarm system with an insurance discount, that can unlock my car if I leave the keys inside.

If Verizon can price a 4G 'data plan' like that, incredible, and it will sell like hotcakes. But I don't think so.

proent@pd.jaring.my
User Rank
Iron
4G wireless in car
proent@pd.jaring.my   6/30/2012 6:43:46 AM
NO RATINGS
Wireless broadband is cheaper solution than 4G. But car owner need a in car computer instead.

<<  <  Page 2/2
Partner Zone
Latest Analysis
Get a load of these strange product designs. What's in the water these design engineers are drinking?
The Dutch are known for their love of bicycling, and they’ve also long been early adopters of green-energy and smart-city technologies. So it seems fitting that a town in which painter Vincent van Gogh once lived has given him a very Dutch-like tribute -- a bike path lit by a special smart paint in the style of the artist's “Starry Night” painting.
Cal Poly students use 3D printing to take flight -- and pass their class.
Celebrity engineer Grant Imahara will host a series of “webisodes” that will examine new technology and innovation from an engineer’s point of view.
The UX Italia video contest recognizes Italian machinery, technology, and other experience solutions that have contributed meaningful improvements to people’s lives and production processes. If you submit a three-minute video showcasing how the quality of Italian machinery's User eXperience is essential to your company's success, you just may win a trip to Italy.
More:Blogs|News
Design News Webinar Series
11/19/2014 11:00 a.m. California / 2:00 p.m. New York
11/6/2014 11:00 a.m. California / 2:00 p.m. New York
10/7/2014 8:00 a.m. California / 11:00 a.m. New York
12/11/2014 8:00 a.m. California / 11:00 a.m. New York
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Dec 1 - 5, An Introduction to Embedded Software Architecture and Design
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Last Archived Class
Sponsored by Littelfuse
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service