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MCU Market Boosted by Driver Aid Features

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Rob Spiegel
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Re: The electrified car
Rob Spiegel   6/5/2012 11:28:50 AM
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Yes, Chuck, my son has been bugging me to see Drive, saying it's a good movie. I'm always open minded to new chase scenes, but there is something so analog beautiful about Bullitt and French Connection.

Charles Murray
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Re: The electrified car
Charles Murray   6/4/2012 4:33:54 PM
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I saw a movie called Drive recently that has some pretty good chase scenes, but I still prefer Bullitt and the French Connection.

Rob Spiegel
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Re: The electrified car
Rob Spiegel   6/4/2012 11:52:38 AM
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I'm with you Chuck. Bullitt was the best chase scene until the French Connection with Gene Hackman. I think the French Connection equaled Bullitt (but didn't surpass it).

Too many movies now begin with a chase scene and the whole movie is a chase scene. And it's all computer animated It takes the life out of it.

Charles Murray
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Re: The electrified car
Charles Murray   6/1/2012 6:03:30 PM
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It's cool that Ford came out with a 40th anniversary Mustang Bullitt. But I have to admit, my kids laugh at that chase seen because, by comparison to today's movies, it seems so crude. I still watch it when it comes on TV, though.

Rob Spiegel
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Re: The electrified car
Rob Spiegel   5/31/2012 12:59:25 PM
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Hmm. I spelled Bullitt wrong, Chuck. I looked it up and it's the Steve McQueen character name. Apparently, Ford came out with a Mustang Bullitt on the 40th anniversary of the film.

Charles Murray
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Re: Driver Assist Features
Charles Murray   5/30/2012 8:43:25 PM
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Thanks, Al. Yes, driver assist features seem to have come out of nowhere. Some of them have been worked on for about a decade, but once they make it to production, it moves fast. In contrast, electronic stability control was in production for almost 15 years when it really took off.

Charles Murray
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Re: The electrified car
Charles Murray   5/30/2012 8:40:14 PM
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You're right, Rob. If we had to pay for them individually, not many people would get these features. It's too many permutations, though, so automakers would never do that. regarding Bullitt: Yes, it was a Mustang. And a Dodge Charger, I believe.

apresher
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Driver Assist Features
apresher   5/30/2012 3:32:49 PM
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Chuck,  Excellent story.  It's amazing to me how quickly driver assist seems to developing as a feature set. Certainly all of the compute power is readily available to make it happen.  Thanks.

Rob Spiegel
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Re: The electrified car
Rob Spiegel   5/30/2012 11:44:19 AM
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40%! Wow. That's quite a figure, especially since it wasn't long ago that the percentage of elecronics was half that. Again, though, if the additional electronics make the car safer and make it last longer, that's a huge consideration.

Rob Spiegel
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Re: The electrified car
Rob Spiegel   5/30/2012 11:41:17 AM
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Wasn't the Mustang the car Steve McQueen drove through San Francisco in Bullet? At the time that was the greatest car chase scene ever. 

As for optional electronics, I'm not convinced consumers would choose these electronics if you had to pay for them individually.

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