HOME  |  NEWS  |  BLOGS  |  MESSAGES  |  FEATURES  |  VIDEOS  |  WEBINARS  |  INDUSTRIES  |  FOCUS ON FUNDAMENTALS
  |  REGISTER  |  LOGIN  |  HELP
News
Materials & Assembly

Lamborghini Uses Carbon-Fiber Seats in Latest Roadster

NO RATINGS
View Comments: Oldest First|Newest First|Threaded View
Page 1/3  >  >>
Beth Stackpole
User Rank
Blogger
Luxury items love those composites
Beth Stackpole   6/1/2012 7:33:59 AM
NO RATINGS
Interesting post, Ann. Funny (but not totally unexpected) that Calloway Golf and Lamborghini are teaming up on composite development. Two very different applications, but similarity in the need for lightweight, flexible materials. And want to bet they may have overlap in customer base?

naperlou
User Rank
Blogger
Research Center
naperlou   6/1/2012 9:28:33 AM
NO RATINGS
It is interesting that a car company, with volumes this low, should have a composites research center.  Of course, it is important to what they are trying to do as a company, but that is not a trivial thing.  When I was in the aerospace industry we had a composite laba and made our own composites from raw materials.  I assume that this technology will eventually get out into the more general marketplace as time goes on and Lambo proves that its technology works in the rigors of a high performance auto.

NadineJ
User Rank
Platinum
Re: Research Center
NadineJ   6/1/2012 11:28:22 AM
NO RATINGS
It makes more sense for Lamborghini to have a composites research center that would lead to such a dynamic fabric than, say, Toyota.  Smaller, high-end companies act as the catalyst.  And, large,mass market companies translate what's needed for their market.

The matte look is very intersting.  I'd love to touch a swatch and see if they incorparate this into their apparel line someshow.

Ann R. Thryft
User Rank
Blogger
Re: Luxury items love those composites
Ann R. Thryft   6/1/2012 11:48:07 AM
NO RATINGS
Beth, I'd make the same bet about customer base overlap for those two companies, although it's also true that carbon fiber had an early presence in sports equipment such as golf clubs. This isn't the first time these two have worked together, as DN has covered in the past: http://www.designnews.com/author.asp?section_id=1392&doc_id=212241 That overlap may explain, in part, how they can afford a composite research center, as naperlou asked. It seems that many non-US sports car companies are run by, or were at least begun by, members of the upper classes, at least in England and Italy, as expensive hobbies.

Ann R. Thryft
User Rank
Blogger
Re: Research Center
Ann R. Thryft   6/1/2012 11:48:53 AM
NO RATINGS
naperlou, I think it's important to remember that high volumes do not drive all progress/R&D, especially outside of electronics. Back in the day, when so many technologies were developed for high-ticket, long lifecycle products in industries such as mil/ and early comms and even electronics at one time, being a vertically integrated company that made a lot of your own materials and/or components was not unusual. IBM was a prime example.

Ann R. Thryft
User Rank
Blogger
Re: Research Center
Ann R. Thryft   6/1/2012 11:51:17 AM
NO RATINGS
nadine, interesting that you mentioned clothing as an app for the carbonskin fabric. So did the press materials.

Beth Stackpole
User Rank
Blogger
Re: Research Center
Beth Stackpole   6/1/2012 12:54:13 PM
NO RATINGS
What would the appeal be of such a carbon fiber material for clothing? Would it be form or feel? Not sure I'm getting my arms around those design sensibilities.

Charles Murray
User Rank
Blogger
Why use composites?
Charles Murray   6/1/2012 5:43:55 PM
NO RATINGS
Ann, I'm curious why they chose to use carbon fiber on upholstery, center console, instrument panel, and inner door panel. I understand the weight advantages of carbon fibers on the chassis and exterior, but it seems like there would be a big cost penalty. What's the advantage?

OLD_CURMUDGEON
User Rank
Platinum
Re: Luxury items love those composites
OLD_CURMUDGEON   6/4/2012 9:36:29 AM
NO RATINGS
Ann,

re: "It seems that many non-US sports car companies are run by, or were at least begun by, members of the upper classes, at least in England and Italy, as expensive hobbies."

I MAY BE way off base, but do I detect a note of either sarcasm, elitist envy, or jealosy in that statement?  IF any of the above are true, I would ask you the trite question, ' when was the last time you got a job from a poor person?'

Every day of my working career I thanked GOD that the owner of the company that I worked for HAD his yachts, his fancy autos, his vacation houses, etc.  IF it were for their fortitude, persistence, & plain old "guts", I would not have had the successful career that I had.


 

OLD_CURMUDGEON
User Rank
Platinum
Re: Research Center
OLD_CURMUDGEON   6/4/2012 9:42:18 AM
NO RATINGS
naperlou,

re: " It is interesting that a car company, with volumes this low, should have a composites research center."

I don't find that exceptional at all.  When you are selling a product that is at least one to two orders of magnitude greater than the typical product in that category, it is very understandable that there would be some "pennies" left over for some investigatory work.

Don't lose sight of the fact that a typical "oil change" for a FERRARI, LAMBORGHINI, etc. is over $1000.  That's a lot of oil changes down at your local SPEEDY-LUBE!!!!!
 


Page 1/3  >  >>
Partner Zone
Latest Analysis
Battery maker LG Chem Power Inc. plans to offer a new cell chemistry that could serve as the foundation for an affordable electric car with a 200-mile driving range by 2017.
The amount of plastic clogging the ocean continues to grow. Some startling, not-so-good news has come out recently about the roles plastic is playing in the ocean, as well as more heartening news about efforts to collect and reuse it.
New developments in sensors span a wide range of applications in all areas of manufacturing and plant automation.
Some of our culture's most enduring robots appeared in the 80s. The Aliens series produced another evil android, and we saw light robot fare in the form of Short Circuit. Two of the great robots of all time also showed up: The Terminator and RoboCop.
Two students have created a voice-command system for our homes, based on the simple and affordable Raspberry Pi.
More:Blogs|News
Design News Webinar Series
7/23/2014 11:00 a.m. California / 2:00 p.m. New York
7/17/2014 11:00 a.m. California / 2:00 p.m. New York
6/25/2014 11:00 a.m. California / 2:00 p.m. New York
5/13/2014 10:00 a.m. California / 1:00 p.m. New York / 6:00 p.m. London
Quick Poll
The Continuing Education Center offers engineers an entirely new way to get the education they need to formulate next-generation solutions.
Aug 4 - 8, Introduction to Linux Device Drivers
SEMESTERS: 1  |  2  |  3  |  4  |  5  |  6


Focus on Fundamentals consists of 45-minute on-line classes that cover a host of technologies. You learn without leaving the comfort of your desk. All classes are taught by subject-matter experts and all are archived. So if you can't attend live, attend at your convenience.
Next Class: August 12 - 14
Sponsored by igus
Learn More   |   Login   |   Archived Classes
Twitter Feed
Design News Twitter Feed
Like Us on Facebook

Sponsored Content

Technology Marketplace

Copyright © 2014 UBM Canon, A UBM company, All rights reserved. Privacy Policy | Terms of Service