Boeing has designed and released its own custom iPad app, leveraging Apple’s tablet device to show off decades of aerospace design to a new generation of tech-savvy mobile users. The Milestones in Innovation app chronicles Boeing's 90 years of innovation with images and an interactive timeline that highlights aviation designs from the company’s first airplane, the B&W, to its most recent state-of-the-art design, the 787 Dreamliner.
The first Boeing airplane, the B&W, as depicted in the company's Milestones in Innovation app for iPad. The app was released May 7. (Source: Boeing)
The app also includes four videos from Boeing's "Inspiration to Innovation" series, which depicts changes in design over the years and interests in exploring green fuel options, among other highlights in the company’s history. Calling the app a “digital coffee table book,” Fritz Johnston, Boeing’s vice president of brand and advertising, said in a press statement that the iPad’s Retina display -- a pixel-dense LED that allows for high definition and sharpness -- makes the device “the perfect canvas” to present Boeing’s historical narrative.
The company, founded by Bill Boeing in 1916, continues to change its aviation designs to keep up with the changing demands of the industry. High oil prices and environmental impact are among chief concerns, and Boeing has changed the design of its newest commercial jets -- the Dreamliner and next-generation 737 Max -- accordingly. Both jets, for instance, have an integrated engine/wing design that will make them more fuel efficient, and the 737 Max will include an innovative new split-tip winglet that will also lower the fuel burn of the aircraft, according to Boeing.
Boeing, which participated in NASA’s early Apollo space program, also remains in the space game. The company is developing a next-generation space capsule -- the Crew Space Transportation (CST)-100 -- for NASA’s commercial space program to ferry passengers and cargo to and from the International Space Station. Boeing recently completed two successful parachute drop tests of the capsule’s landing system.
Coffee table book on an iPad! Great, maybe I'll get to see it on my next trip to the dentist in the waiting room. And imagine having up to date magazines to read in the waiting rooms via iPads!
Elizabeth is it just a product info app or any other intensions are behind it. I mean any other functionality like acessing boeing website, contacting customer care centre for seeking further info's through the apps or any other one to one communications are possible.
Interesting to hear that Boeing is now willingly parting with information about the 787. Until recently, getting information about the 787 was like pulling teeth.
I'd like to see this, too. But alas, no iPad. I didn't realize Boeing was pushing 100. My goodness, they launched not long after the Wright Brothers' flight.
Wow, what bad timing. My son, who got an iPad when he enrolled in university just sold it. I would have liked to view this, but I don't think that $500 is worth it. Frankly, he spends lots of time reading books (from novels to textbooks) on his Kindle. He sold the iPad for the money and becuase he wanted an MP3 player for music.
A coffee table book on an iPad chronicling aviation history. Steve Jobs would be proud! Seriously, I've come across several companies leveraging the state-of-the-art visual display and interactive capabilities of the iPad (as well as other tablets) as a marketing/information tool. A great use of the technology and one that might get engineers interested in higher utility applications that can actually help them get their every day jobs done.
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