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Jennifer Campbell
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Gold
Exciting Lineup
Jennifer Campbell   3/19/2012 12:05:12 PM
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Based on the lineup of articles here, this is shaping up to be a fantastic show! I am most looking forward to hearing what JB Straubel has to say about electric cars.

Charles Murray
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Blogger
Volt teardown
Charles Murray   3/19/2012 1:07:38 PM
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The Volt teardown will be mobbed. All kinds of engineers -- mechanical, electrical and electronic -- want to see the Volt.

Mydesign
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Platinum
Kinetic L Series
Mydesign   3/20/2012 3:21:20 AM
Good, it seems that a set of new products are lining up to showcase. I hope I can found more information about Freescale Kinetic L Series MCU.

Alexander Wolfe
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Sensors in Design
Alexander Wolfe   3/20/2012 9:11:53 AM
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Please note that Design News is sponsoring the Sensors in Design summit, which is part of DESIGN West. We'll have a great program, including deep dives into MEMS, smart sensors, sensors in harsh environments, and a lot of great speakers.

apresher
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Sensor Technology
apresher   3/20/2012 4:02:32 PM
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This is great to put the spotlight on sensor technology.  With sensors and feedback devices getting smarter and the communications options getting so much stronger with the potential of wireless, sensors are becoming a critical building block.  Good stuff that will definitely be making an impact on new designs.

Charles Murray
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Re: Sensors in Design
Charles Murray   3/20/2012 8:01:58 PM
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It's worth noting that Alex will be chairing the event and Randy Frank, author of "Understanding Smart Sensors," will be chairing one of the sessions.   

Rob Spiegel
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Re: Volt teardown
Rob Spiegel   3/23/2012 2:17:45 PM
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I agree, Chuck. That will be a must see. There is a lot here regarding new automotive technology. Right up you alley.

Charles Murray
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Blogger
Re: Volt teardown
Charles Murray   3/30/2012 7:40:48 PM
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It's worth noting that when I first starting attending Design West about a dozen years ago, there was very little automotive electronics technology there. In the ensuing 12 years, the content in the average car has jumped from roughly 20% electronics to almost 40% electronic.

Rob Spiegel
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Blogger
Re: Volt teardown
Rob Spiegel   4/2/2012 10:13:53 AM
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That's interesting about the explosion in the focus on automotive at Design West. Even before the development of hybrids and EVs, the portion of electronics in cars was expanding. Now, many cars are becoming electronics devices.

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