Rather than duking it out as competitors, two of the front runners in the 3D printer market -- 3D Systems Corp. and Z Corp -- have decided to get hitched, making a bet that their combined forces will deliver the scale necessary for propelling 3D printing to the next level.
In the latest of what 3D Systems officials call a hard-to-believe 23 acquisitions in a scant two years, the firm has signed a definitive agreement to acquire Z Corp, which has a line of personal and professional 3D printers, and Vidar Systems, a provider of medical film scanners used for digitizing film for radiology, oncology, dental, and other medical applications.
Z Corp's Zprinter line fills in the midrange price point and addresses the need for full color printing
as part of 3D Systems' expanded lineup.
The $137 million cash acquisition, from a Swedish private-equity firm called Context Group, appears to be the largest to date in the 3D printer space and would essentially do two things for 3D Systems. It would fill in gaps in the midrange part of 3D Systems' product line in terms of both price and performance, and it would double its reseller coverage on a global basis.
On a conference call with financial analysts and reporters, 3D Systems president and CEO Abe Reichental said the deal paves the way for the addition of products that are highly complementary to 3D Systems' line.
"We feel it's the right time to take this step," Reichental said. "It helps us address new vertical opportunities. It extends our reach into architecture and MCAD applications, and Z Corp's print speed advantages and color capabilities will help complete the required building blocks for our consumer 3D printer ecosystem."
At nearly $300 million after the acquisition, his company wouldn't necessarily be a powerhouse by some industry standards. But this is a big deal for the 3D printer segment, where there are only a handful of primary players, none of which is any bigger than around $200 million. The idea of combining forces to create some scale is the real impetus behind the acquisition, which Z Corp president John Kawola told us has been percolating since early this summer.
What happens when 3D printing becomes commoditized? Aren't we almost at that point already, in which case consolidating around that technology per se wouldn't seem to be a sustainable strategy. Rather, one would have to broaden (or maybe deepen)?
Wow, that's big news in this market. Thanks, Beth, for a very clear analysis. It will be interesting to see what happens in the higher end of the industry I've been writing about (to be covered in a December feature), i.e., the engineering-oriented, low-volume manufacturing area. Similar forces may be at work, and certainly there are similar drivers in terms of size and resources.
Rob: There aren't a whole lot of major players in this segment. The bigs one are Stratasys, Objet, 3D Systems, EOS, and Z Corp, that I know of, and that's straddling both the high-end rapid prototyping sector of the market and the lower end office systems.
I don't think we can say that it's reached a level of consolidation, but 3D Systems, in particular, has been on a buying spree, snapping up niche technologies and smaller vendors. This deal is a pretty big one in this space and from what the players and pundits say, it's all about the company trying to create some scale to grow to the next level. Very interesting, to say the least!
Nice story, Beth. You note that 3D Systems is on a buying spree. Are we seeing widespread consolidation in this market, or is this unique to 3D Systems? Also, where does this leave competition in this market?
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