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IMSI/Design Powers Up Mobile Strategy

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Jason
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Re: Will mobile apps take off?
Jason   9/29/2011 4:34:25 PM
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Even at $10, most companies would just toss that into the sum for their CAD software, or let the end users eat that up.  For those of us who can't really explain to our spouses why we need AutoCAD or other software at home when our work systems have it, this is a meager fee to pay for an app that could allow us to atleast get started on ideas and then finalize them later on a computer.

Beth Stackpole
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Re: Will mobile apps take off?
Beth Stackpole   9/29/2011 11:34:16 AM
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IMSI does seem to be staking out some turf around mobile. I got the sense that they see it as a real opportunity/differentiator for their business.

Good point about the free app. I imagine as these design Apps become more prevelant, we'll see some tweaking around the pricing and revenue models. It will be interesting to see how it all shakes out.

Rob Spiegel
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Will mobile apps take off?
Rob Spiegel   9/29/2011 9:42:03 AM
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Sounds like Cochran sees mobile design as more than just a team member reviewing a project while traveling. He's putting a stake in the ground of mobile as an effective tool.

The pricing on mobile apps really gets me. The fee is tiny at $9.99. It's so low, I would think that customers who have invested considerable sums into CAD software should get the mobile app gratis.

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