Integrated servos and motor-driver
technology pioneer Animatics has announced
that it has been acquired by Moog Inc., a leading
motion control company with a market capitalization of over $1.8 billion.
"This is a historic and powerful next step in the evolution of Animatics,"
says Doug Parentice, president of Animatics.
integrated servos or SmartMotors, linear actuators and control electronics are
used in a variety of industrial, medical and defense applications including
factory automation, flight simulation and camera and weapons stabilization.
Animatics' products solve a broad array of challenging problems, particularly when
multi-axis coordination is essential.
acquisition of Animatics brings several very strong products to our motion
technology portfolio, as well as a sophisticated distribution network that reaches
hundreds of customers world-wide," says Larry Ball, president of Moog
For more than a
decade, Moog has supplied the core motor components to Animatics for their most
popular SmartMotor product lines. "We had an advantage when it came to
understanding the importance of this technology," adds Ball, "We
could see the success first-hand by the growth of our own sales to Animatics
and how they were dramatically outpacing the growth of the industry
offices in California, New York, Germany and Tokyo, did correctly anticipate
the direction of the industry when it developed the technology and drafted the
patents detailing the inclusion of microprocessors, power supplies and power
transistors directly into the motors themselves.
simply make machine design fun," says inventor and co-founder Robert
Bigler, "Machine designers no longer have to waste time and money laying
out cabinets full of wires and controls. They can just focus on the fundamental
machine elements, sprinkle some SmartMotors throughout and network them
together. An array of SmartMotors makes one simple system capable of
controlling not just the motion, but the whole machine."
Bigler claims that
machines developed with SmartMotors are reported to get to market faster,
perform more reliably and prove easier to service.
this deal so exciting is that Moog has a history of building up the companies
it takes in," says Bigler, "adding resources to build long-term shareholder
value instead of stripping them down for the short-term appearance of financial
A press statement says
Moog is planning no changes to the Animatics organization except to expand upon
its existing technologies, facilities and channels to market.
not a company that needs fixing," says Ball, "They also happen to be
an outstanding financial performer, turning a profit even during the downturn
and expertly financing their outstanding growth with only internally-generated
cash. It will be fascinating to see what they will accomplish now, with some
real power and additional Moog technology behind them."
I can get behind the smartmotor concept. Having to reinvent, re-engineer, common designs should be a thing of the past. The countless interface panels I designed wiring for is the core of my belief. It's 2012, time to move on.
Though I do question Animatics decision to place the driver circuits at the motor. The intense electric fields produced by the steppers or servos can't be good for signal fidelity. Why stop there.. remove all lines and send the signal wirelessly.
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